Post on 13-Jun-2020
SOCIAL DIGITAL TRANSFORMATION
DIGITAL BUSINESS TRANSFORMATION
DEGR
EE O
F AD
APTA
TION
TIME
D I G I T A L T R A N S F O R M A T I O N M O D E L
W H AT I S D I G I TA L T R A N S F O R M AT I O N ?A S I M P L E E X P L A N AT I O N I N 3 M I N U T E S .
02
This curves shows adaptation of the technology by
society, resp. the customers. It is typical that new
technology is used only haltingly at first. Once a critical
mass has been reached, adaptation occurs in waves.
ARTWORK CREATED BY
This curve shows the course of technological develop-
ment. Technological development is always ahead of the
adaptation by users and companies.
01TECHNOLOGICAL DEVELOPMENT
ADAPTATION OF TECHNOLOGY BY THE CUSTOMERS
SUPPORTED BY
This curve is a simplified depiction of the degree of
adaptation by average companies. Traditionally, this curve
lags behind social adaptation. If, as is currently the case in
the digital revolution, the adaptive behavior of the users
changes very quickly, then the companies are caught off
guard and fall into obvious arrears. This is what has
happened in the last 15 years in the digital sector.
03ADAPTATION CURVE OF AVERAGE COMPANIES
„Digital Transformation Model“ by Alain Veuve is licensed under a Creative Commons “Attribution + ShareAlike 4.0 International” license. Based on the work at www.alainveuve.ch/digital-transformation-model.
04ADAPTATION CURVE OF DOOMED COMPANIES
Typically, there are always companies that are unable to adapt
to a new market environment. The reasons for this can vary:
e.g. missing market analysis, lack of a will to change, missing
change management all the way to a stoical “It-has-al-
ways-been-this-way-we-have-always-done-it-that-way”
attitude. Digital Transformation is changing markets at an
ever-increasing pace. These companies will not be able to
adapt and will drop out of the market sooner or later.