Digital tech and consumer behaviour

Post on 13-Apr-2017

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Transcript of Digital tech and consumer behaviour

Source: Google 2016

Source: eMarketer, December 2015

Source: Google

Source: Google

Source: Google

Source: Google

Source: Google 2016

https://www.youtube.com/watch?v=kqL2G9YLB1c

56% of adults now use voice search

55% of teenagers use voice search every day

Source: Northstar Research January 2016

“Cafes in

Leicester”

“Where is

the nearest

Cafe that

serves

breakfast?”

2010 2014/15 2016

INTERNET

ACCESS

TEXT

SMART HOME

ULTRA HD

3-D VIDEO

INTERNET

ACCESS

TEXT

TEXT

VIDEO

INTERNET

ACCESSTEXT

https://youtu.be/oj3Vawn-kRE