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Company Confidential - For Internal Use OnlyCopyright © 2010, SAS Institute Inc. All rights reserved.

B2B Sales & Marketing Funnel

Conversions

Leads

Opportunities

Wins

Retain and Grow

Drives Traffic to sas.com

Traffic

Source: Paid Media*, Owned/Earned Media**, Search, Events

Content Marketing

*Paid media includes ads, syndication, Google**Owned/earned includes social, PR, online publishing, SEO

Lead Scoring

Feedback Loop & Lead Lifecycle Mgmt

Pipeline Review

Win/Loss Analysis

Customer Marketing

Lead Nurturing

Lead to Sales Opportunity Analysis

Website/SEO Analysis

Compiled by @willwaughRead more on B2B marketing at Customer Analytics blog.