Post on 13-Apr-2017
EVERYMUNDO
DIGITAL POWER:A JOURNEY TO
DIRECT CHANNEL GROWTH
EVERYMUNDO
EVERYMUNDO
EVERYMUNDO
1 AIRLINE(PAID)
EVERYMUNDO
42% (AND
GROWING) OF
TRAVELERS
WORLDWIDE
USE
SMARTPHONES
TO PLAN OR
BOOK THEIR
TRIPS
HOWEVER…
EVERYMUNDO
42% (AND
GROWING) OF
TRAVELERS
WORLDWIDE
USE
SMARTPHONES
TO PLAN OR
BOOK THEIR
TRIPS
ONLY 53% OF
AIRLINES OFFER
A FULLY MOBILE
BOOKING
SOLUTION TO
SMARTPHONE
USERS
HOWEVER…
EVERYMUNDO
AIRLINE BRAND POWER
THE PROBLEM
AIRLINE DIGITAL POWER
EVERYMUNDO
DIGITAL POWERBRAND POWER
AMAZON
OTAS/MSES
WHO CONVERTS BRAND POWER INTO DIGITAL POWER?
AIRLINES
EVERYMUNDO
THE FOUR COMPONENTS OF DIGITAL POWER
EXCEPTIONAL USER
EXPERIENCETECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA
EVERYMUNDO
MASTERS OF DATA
THE FOUR COMPONENTS OF DIGITAL POWER
MASTERS OF DATA
EVERYMUNDO
THE FOUR COMPONENTS OF DIGITAL POWER
MASTERS OF DATA
• COLLECTS MORE THAN 1 BILLION FLIGHT PRICES EACH DAY
• ALGORITHMIC PRICE PREDICTIONS PROVIDING NOTIFICATIONS AND
PURCHASE ADVICE TO TRAVELLERS
EVERYMUNDO
GLOBAL REACHMASTERS OF DATA
THE FOUR COMPONENTS OF DIGITAL POWER
GLOBAL REACH
EVERYMUNDO
• PAID SEARCH CAMPAIGNS IN 20+ LANGUAGES
• PERFORMANCE LANDING PAGES IN 15+ LANGUAGES
• LOCALIZED WEBSITE EDITIONS FOR 50+ COUNTRIES
THE FOUR COMPONENTS OF DIGITAL POWER
GLOBAL REACH
EVERYMUNDO
TECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA
THE FOUR COMPONENTS OF DIGITAL POWER
TECHNICAL AGILITY
EVERYMUNDO
• AUTOMATED SYSTEMS MANAGING MILLIONS OF PRODUCT PAGES
• REAL-TIME FARE AND SCHEDULING UPDATES AT MASSIVE SCALE
THE FOUR COMPONENTS OF DIGITAL POWER
TECHNICAL AGILITY
EVERYMUNDO
EXCEPTIONAL USER
EXPERIENCE
TECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA
THE FOUR COMPONENTS OF DIGITAL POWER
EXCEPTIONAL USER EXPERIENCE
EVERYMUNDO
• FULLY OPTIMIZED MOBILE SITE & APP
• INTUITIVE & FAST BOOKING PROCESS
• USER-FRIENDLY, AUTOMATED ALERTS
THE FOUR COMPONENTS OF DIGITAL POWER
EXCEPTIONAL USER EXPERIENCE
EVERYMUNDO
OWN THE
CUSTOMER
THE FOUR COMPONENTS OF DIGITAL POWER
EVERYMUNDO
WHO CONVERTS BRAND POWER INTO DIGITAL POWER?
EVERYMUNDO
WHO CONVERTS BRAND POWER INTO DIGITAL POWER?
EVERYMUNDO
WHO CONVERTS BRAND POWER INTO DIGITAL POWER?
NOW IT’S YOUR TURN.
EVERYMUNDO
INCREASE YOUR DIGITAL POWER:
THE JOURNEY
INCREASE YOUR DIGITAL POWER
EVERYMUNDO
EXCEPTIONAL USER
EXPERIENCETECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA
MEASURE PRODUCTIZE AUTOMATE ENABLE
INCREASE YOUR DIGITAL POWER
THE JOURNEY
EVERYMUNDO
MASTERS OF DATA
MEASURE: ACCURATE
DATA, ACTIONABLE
INSIGHTS
INCREASE YOUR DIGITAL POWER
MEASURE
EVERYMUNDO
MASTERS OF DATAMEASURE
DEFINE KPIs AND TRACKING
EVERYMUNDO
ETC.
DEFINE KPIs AND TRACKING
PICK ONE
MASTERS OF DATAMEASURE
EVERYMUNDO
ETC.
DEFINE KPIs AND TRACKING
PICK ONE
TEST TEST TEST!!!
MASTERS OF DATAMEASURE
EVERYMUNDO
GLOBAL REACHMASTERS OF DATA
MEASURE: ACCURATE
DATA, ACTIONABLE
INSIGHTS
PRODUCTIZE: EVERY
FLIGHT, EVERY
LANGUAGE
INCREASE YOUR DIGITAL POWER
PRODUCTIZE
EVERYMUNDO
A DEDICATED PAGE FOR . . .
• EVERY DESTINATION / ORIGIN / ROUTE
• EVERY LANGUAGE AND COUNTRY
• ALL DEVICES
GLOBAL REACHPRODUCTIZE
EVERYMUNDO
GLOBAL REACHPRODUCTIZE
EXAMPLE OF A MAJOR AIRLINE’S GLOBAL ONLINE VISIBILITY
(ORGANIC SEARCH)
EVERYMUNDO
EXAMPLE OF A MAJOR AIRLINE’S GLOBAL ONLINE VISIBILITY
(ORGANIC SEARCH)
KNOW WHAT’S POSSIBLE
GLOBAL REACHPRODUCTIZE
EVERYMUNDO
Typical Airline
~2,000 Pages
Etihad (airTRFX®)
650,000 Pages+
Expedia.com
5.5 mil Pages+
Global Megacarrier
(airTRFX®)
6 mil Pages+
GLOBAL REACHPRODUCTIZE
EVERYMUNDO
TECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA
MEASURE: ACCURATE
DATA, ACTIONABLE
INSIGHTS
PRODUCTIZE: EVERY
FLIGHT, EVERY
LANGUAGE
AUTOMATE: PRICES,
MESSAGE, UX
INCREASE YOUR DIGITAL POWER
AUTOMATE
EVERYMUNDO
CLOUD-BASED
BIG DATA
STREAMING
WEBSITE FRONT-END
CONTROL VIA TAG
MANAGEMENT
TECHNICAL AGILITYAUTOMATE
CLOUD-BASED
BIG DATA
STREAMING
WEBSITE FRONT-END
CONTROL VIA TAG
MANAGEMENT
EVERYMUNDO
CLOUD-BASED
BIG DATA
STREAMING
WEBSITE FRONT-END
CONTROL VIA TAG
MANAGEMENT
IT’S WHAT THE OTA’S ARE DOING
NEXT WAVE OF NEW CUSTOMER ACQUISITION / CONVERSION
TECHNICAL AGILITYAUTOMATE
EVERYMUNDO
TECHNICAL AGILITYAUTOMATE
EVERYMUNDO
TECHNICAL AGILITYAUTOMATE
EVERYMUNDO
TECHNICAL AGILITYAUTOMATE
EVERYMUNDO
EXCEPTIONAL USER
EXPERIENCE
TECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA
MEASURE: ACCURATE
DATA, ACTIONABLE
INSIGHTS
PRODUCTIZE: EVERY
FLIGHT, EVERY
LANGUAGE
AUTOMATE: PRICES,
MESSAGE, UX
ENABLE: EASY TO BOOK
ON ANY DEVICE
(MOBILE, IBE)
INCREASE YOUR DIGITAL POWER
ENABLE
EVERYMUNDO
EXCEPTIONAL USER EXPERIENCE
ENABLE
EVERYMUNDO
EXCEPTIONAL USER EXPERIENCE
ENABLE
EVERYMUNDO
EXCEPTIONAL USER EXPERIENCE
ENABLE
EVERYMUNDO
OWN THE
CUSTOMER
INCREASE YOUR DIGITAL POWER
EVERYMUNDO
OWN THE
CUSTOMER
__EARN
INCREASE YOUR DIGITAL POWER
EVERYMUNDO
USE YOUR DIGITAL POWEREARN THE CUSTOMER
PRICE / UVP
PRECISION
QUALIFIED TRAFFICACQUISITION
ACQUIRE
EVERYMUNDO
PRICE / UVP
PRECISION
QUALIFIED TRAFFICACQUISITION
ACQUIRE
USE YOUR DIGITAL POWEREARN THE CUSTOMER
EVERYMUNDO
PRICE / UVP
PRECISION
CONTINUE THE MESSAGE
FLIGHT SEARCH INITIATION
QUALIFIED TRAFFICACQUISITION
PERFORMANCEINFRASTRUCTURE
ACQUIRE ENGAGE
USE YOUR DIGITAL POWEREARN THE CUSTOMER
EVERYMUNDO
PRICE / UVP
PRECISION
CONTINUE THE MESSAGE
FLIGHT SEARCH INITIATION
QUALIFIED TRAFFICACQUISITION
PERFORMANCEINFRASTRUCTURE
ACQUIRE ENGAGE
USE YOUR DIGITAL POWEREARN THE CUSTOMER
EVERYMUNDO
PRICE / UVP
PRECISION
CONTINUE THE MESSAGE
FLIGHT SEARCH INITIATION
ANONYMOUS DATA IS OK
USER BEHAVIOR
QUALIFIED TRAFFICACQUISITION
PERFORMANCEINFRASTRUCTURE
CONVERSIONOPTIMIZATION
ACQUIRE ENGAGE CONVERT
USE YOUR DIGITAL POWEREARN THE CUSTOMER
EVERYMUNDO
PRICE / UVP
PRECISION
CONTINUE THE MESSAGE
FLIGHT SEARCH INITIATION
ANONYMOUS DATA IS OK
USER BEHAVIOR
QUALIFIED TRAFFICACQUISITION
PERFORMANCEINFRASTRUCTURE
CONVERSIONOPTIMIZATION
ACQUIRE ENGAGE CONVERT
USE YOUR DIGITAL POWEREARN THE CUSTOMER
EVERYMUNDO
+ Customer Lifetime Value
USE YOUR DIGITAL POWEREARN THE CUSTOMER OWN THE CUSTOMER
EVERYMUNDO
THANK YOU
COME VISIT US AT BOOTH 32