Seno Pramuadji Digital & Social Media Strategist

E-Commerce

INTERNET USER *in millions

59,6

72,7

83,6

93,4

Source: eMarketer, 2013

2012 2013 2014 2015

DID YOU KNOW?

DEMOGRAPHIC by AGE DID YOU KNOW?

9,9 %

11,6 %

10,9 %

9,1 %

14,2 %

11,8 %

10,9 %

10,1 %

6%

3,1 %

Source: : APJII, Profil Internet

Indonesia, Des 2012

INTERNET USER IS DOMINATED By YOUNGER GENERATION 12 – 34 years old (58,4 %)

EMERGING INTERNET MARKET ARE VERY YOUNG. UNDER 35 yo

Source: Comscore

Media Metrix, 2013

Globally, Women are More Likely to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology

INDONESIANS SPENT +3 HOURS ON INTERNET/DAY

Source: Nielsen, eMarketer, 2012

23 77 SMARTPHONE FEATURE PHONE

Source: Nielsen, Sept 2013

Source: We Are Social SG JAN 2014

SMARTPHONE USERS SEARCH

FOR LOCAL INFO BY PHONE

14

Source: We Are Social SG JAN 2014

14 SMARTPHONE USERS RESEARCH FOR PRODUCT

Source: We Are Social SG JAN 2014

SMARTPHONE USERS

PURCHASE ONLINE

by PHONE

57

Source: We Are Social SG JAN 2014

DIGITAL BUYERS

3,1 4,6

5,9

7,4*

2012 2013 2014 2015

6,7% 8%

9%

10%

digital buyers in Indonesia

percentage of Internet user

* In millions

HIGHLIGHT on ONLINE PURCHASE

Source: eMarketer Jan 2013

$1.04

$1.79

$2.60

$3.56

2012 2013 2014 2015

13.3%

9.8%

7% 6.7%

B2C E-COMMERCE SALES

percentage of CHANGE

* In millions

B2C SALES

Source: eMarketer Jan 2013

MOST USED E-COMMERCE SITES

50

49,2

19,5

13,6

8,9

8,5

FACEBOOK

KASKUS

GROUPON

OLX

LIVINGSOCIAL

AMAZON

Source: Veritrans & Dailysocial, 2012

EBAY

TOKOPEDIA

BHINNEKA

BLIBLI

11.9

5.5

4.7

3.8

REASONS NOT TO BUY ONLINE

34.6

21.5

13.8

12.7

9.3

6.0

FEAR OF FRAUD

ITEM CAN’T BE SEEN DIRECTLY

HIGH PRICES

NOT INTERESTED

ITEM’S QUALITY NOT GURANTEED

DONT KNOW HOW

Source: Veritrans & Dailysocial, 2012

NOT PRACTICAL

ITEMS DONT MATCH THE OFFER

ITEMS DONT MATCH THE PICTURE

PROCESS IS TOO LONG

ITEMS ARE NOT IN ACCORDANCE TO ANYONE’S LIKING

5.2

4.7

4.1

4.0

2.4

ONLINE CONSUMER IS GROWING INDONESIA

11

Source: Survei Index E-Commerce, Rakuten 2013

THE AVERAGE MONEY SPENT in INDONESIA

USD239 or IDR 2,3M

Source: Survei Index E-Commerce, Rakuten 2013

54,1

USE SMARTPHONES TO SHOP ONLINE (in past 3 months)

78 SHARE PRODUCT VIA SOCIAL MEDIA

14 ONLINE SHOPPING BY HP/TABLET/GADGET

INDONESIAN LIKES TO..

28 SHOPPERS STILL BUY ON STORE/OFFLINE

Source: Survei Index E-Commerce, Rakuten 2013

CLOTHING HANDPHONE TICKET FOR TRIP/SHOW NOTEBOOK BAGS BOOKS ELECTRONIC GADGET SHOES COSMETIC BOOKING TOYS

female male

MOST BOUGHT PRODUCT IN PERCENT

71,1 39,1

39,1

39,1

39,1

11

9,0

8,8

39,1

2,1

8,7

3,8

11,1

5,2

2,2

0,8

5,0

0,3

4,8

4,7

0,3

4,6 Source: APJII2012

PAYMENT ONLINE

70

41

30

24

15

BANK TRANSFER

KLIK BCA

CREDIT CARD

CASH on DELIVERY

MANDIRI INTERNET

Source: Veritrans & Dailysocial

https://econsultancy.com/blog/65285-10-ways-to-increase-customer- engagement-in-ecommerce

QUESTIONS?

THANK YOU Seno Pramuadji Digital & Social Media Stategist ;)

Twitter: @seno_pramuadji www.about.me/senopramuadji