DIGITAL MEDIA TECHNOLOGY & WINE SERIES

SOCIAL MEDIA MARKETING & WINE (Cevola)

#vinitaly2013 @vinitalytour

@steviekim222

  Alfonso Cevola, Corporate Director Fine Wine at Glazer’s & 2012 Wine Blog Awards Winner

  Alder Yarrow, Founder of Vinography   Leos Tian, Director of New Food Magazine   Gong Dan, Senior Editor of Sh.QQ.com   Marcello Albergoni, Sales Director Talent

Solutions, LinkedIn Italy

Into the (wine) cloud

While what we’re coming to recognize as SOCIAL MEDIA in the 21st century is still in process – the “social” aspect will still rely heavily on relationship building. Sleight of hand tricks won’t suffice this time.

It isn’t magic

Who is being shot out of the cannon?

Wine estates -winemakers Exporters - Importers

Wine Professionals

Wine Lovers

Influencers

Press - Bloggers -Tweeters - P.R. firms

You Tubers - Pinteresters - Instagrammers

GLOBAL CORPORATE COMMITMENT - Companies like Diageo, Gallo, Zonin, Boisset and Patron are way out in front of this, utilizing SOCIAL MEDIA through Facebook,

YouTube, Twitter, Pinterest, Instagram and the Blogging Community.

Who is trying to buy the cannon?

Some of the pathways

Growing {P}interest in Visual Peer Reviews

Pinterest is blowing up food blogs

“Dead Tree”Newspapers are paying attention to this

Wineries reach out to Artists & Communities

“Influencers are most active on blogs, as 86 percent say they have them and 88 percent of those say they blog for themselves. Blogging is the primary publishing tool, and about a third of influencers say they have been blogging for five or more years. Most bloggers (52%) operate two to five blogs, while 43 percent run just one. Only 5 percent of bloggers operate six or more blogs.” - -Technorati Media 2013 Digital Influencer Report

The “Influencers”

Influencers Primary Platforms

How “Important” is blogging?

Blogging & Influence in the 21st century

Blogging & Income

Do you want the good news first? Or the bad news?

Blogging & Income

“Nearly two-thirds of influencers say they make money from blogging, but more than 80 percent say it’s less than $10,000 per year. Only 11 percent of bloggers report making more than $30,000 per year. Most bloggers reported income was a result of advertising (61% banner, 51% text). Affiliate programs (41%), sponsored content (24%), sponsored product reviews (19%).” -Technorati Media 2013 Digital Influencer Report

Everyone says it’s about the Connection

the right connection

“…consumers are turning to blogs when looking to make a purchase. Blogs were found to be the third-most influential digital resource (31%) when making overall purchases, only behind retail sites (56%) and brand sites (34%). In fact, blogs were found to be the fifth-most trustworthy source overall for information on the internet.” -Technorati Media 2013 Digital Influencer Report

Connecting with the consumer

On the Wine Trail in Italy – Born Dec 28,2005

My Reason for Blogging:

To tell stories and show pictures

“There are hundreds of great stories out there – and lots of great images to go with them. My sincere hope is to be a conduit, a transmitter of some of those stories and pictures and the creative process. That is why I blog. Why Italy? Why wine? Because they are part of my DNA, my being, and because the Wine God demands it of me.” -Alfonso Cevola On the Wine Trail in Italy

Most of all because it is fun

Welcome aboard !