Digital Media Marketing CampaignRick E. Norris – An Accountancy Corporation – Case Study

•CREDIBILITY•LEAD GENERATION•COMMUNICATION

What does your business need to grow?

Brand Heaven

Brand Reputation Destruction

or

An incredible plan that integrates Social Media & Search

And takes all the complexity out of it

Execution – Competitive Analysis

• Who are your Top 10 competitors?

• What is there internet strategy?• How can I compete?• What is my industry searching

for and how are they going to find me?

What you need to know to get in front of your competition!

SEO Execution – Search Marketing

• On Page/Off Page• Social Networking• Social Bookmarking• Blog Linking/Commenting• Article Marketing • Directory Linking • Press Releases • Video Marketing

Execution – Social Media Marketing

• Twitter 200 Followers/month

• Facebook – 100 Friends/month

• LinkedIn – 50 Connections/month

• YouTube – 20 Subscribers/month

WEBSITE TRAFFIC

VISITOR GEOGRAPHY

TRAFFIC SOURCES

KEYWORDS

JANUARY SEARCH ENGINE RANKING

APRIL SEARCH ENGINE RANKING

AUGUST SEARCH ENGINE RANKING

JANUARY BUILDING ANALYSIS

AUGUST LINK BUILDING ANALYSIS

BEFORE

AFTER

Before

AFTER

Before

AFTER

GOOGLE RESUME

Summary & Questions