Digital Marketing StrategyNathan George

Pixeldwww.pixeld.com.au

Facebook / Instagram / Twitter / Snapchat@pixelddigital

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Nathan George

#askpixeld or @pixelddigital

NUP

NOPE

What is a digital strategy?

Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing.

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Who does it best

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, now?

Why digital marketing?

• Cost

• Speed

• Data

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BackgroundJob? Career Path? Family?

DemographicsMale or female? Age? Income? Location?

IdentifiersDemeanor? Communication preferences?

GoalsPrimary goal? Secondary goal?

ChallengesPrimary challenge? Secondary challenge?

What can we do?To help persona achieve goals and overcome challenges

Real quotesAbout goals, challenges

Common objectionsWhy wouldn't they buy your product or services

PitchSell the persona on your solution

Buyer Personas

NameGive the person a name

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Identify goals

• Alignedwithbusinessgoals

• Measurable

• Notjustmoney

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• Audityourexistingcontent

• Identifygapsinyourexistingcontent

• Createacontentcreationplan

Owned media

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Earned media

• GoogleAnalytics

• Reviews

• SocialMedia

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Paid media

• GoogleAdwords

• PaidFacebookAds

• Sponsoredposts

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Map out your actions

• Personas

• Goals

• Media

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Video Content

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Almost50%ofinternetuserslookforvideosrelatedtoaproductorservicebeforevisitingastore.(Google2016)

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Equipment

• CanonM6~$1200

• Phone

• Tripod

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Facebook Video

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Instagram Apps

Hyperlapse Boomerang

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Written Content

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Companiesthatpublished16+blogpostspermonthgotalmost3.5Xmoretrafficthancompaniesthatpublished0-4monthly

posts.(HubSpot,2015)

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B2Ccompaniesthatblogged11+timespermonthgotmorethan4Xasmanyleadsthanthosethatblogonly4-5timesper

month. (HubSpot,2015)

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Blog tips

• Long,descriptiveposttitles

• Morewordsthebetter

• Userichmediaandpostformatting

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Transcription

• Revwebsiteandapp

• Transcribevideos

• Dictatecontent

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Search Engine Optimisation

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50%ofsearchqueriesarefourwordsorlonger.(WordStream,2016)

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Technical Content Links

! " #

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Hosting

• Speed

• HTTPS

• Domains

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Instagram

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700,000,000

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#?

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OnInstagram,photosshowingfacesget38%moreLikesthanphotosnotshowingfaces.(GeorgiaInstituteof

Technology,2014)

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5PMonWednesdays Mayfair

SharetoFacebook

*Only4timesaweek

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Facebook Advertising

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Facebook Ad Targeting

• Demographics

• Interests

• PurchasingBehavior

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Experiment

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Thank you

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