PRIVATE PREVIEW presented by Andrew Link

Digital Marketing Concierge

Core Digital Marketing Services

1. SEO/SEM

2. eMail Marketing

3. Social Media

4. Localized Marketing

5. Online Advertising

6. Content Production

7. Affiliates/Retail Partners

SEO + eMail + Social + Advertising + Local = 360° Success! Focused marketing approach

Unified brand communication

In-Store visitors through local SEO

Clear path to conversion and result

Increase of inbound Calls and Leads

Customer nurturing

Reputation management

Structured Media Calendar

Reduction of Content creation expense

Higher audience reach and engagement

Local market coverage

Mobile

Search Engine Optimization & Marketing

Be Found Now - SEO

• Off Page Optimization

• On Page Optimization

• Keywords

• Competition Keywords

Analysis

Key Metrics

• Higher Ranking

• Increased Traffic

• Improved Keywords

performance

• Boost Leads and Customers

Get Ranked Higher

• PR 3-9 Backlinks

development

• High Authority (.gov,

.edu. Wiki) backlinks

• Online PR & Distribution

• Social Bookmarking

• Blog Networks

• Site submissions

Keywords optimization

• Keyword Ranking

• Keyword Traffic

• Competition Comparison

*Target Local Searches

*Find New Customers

*Increase SEO

*Outperform Competition

Email Marketing

Key Metrics

• Grow leads

• Expand email List

• Increase Customers

• Higher Engagement

• Drive Traffic to Website or in-Store

• Improve SEO

Customer Relations Tool

• Reaching a targeted audience

• Scheduled Campaigns

• List building Branded Messaging

• Branding and Design

• Email Templates

Development

• Campaign Tracking

• Mobile Friendly Promotions & Engagement

• Flash Sales

• Event RSVPs

• Contests

• Personalized Emails

• Automatic Follow up

*Target and Engage Influencers

*Find New Customers

*Drive Traffic to Site

*Promote Events/Sales

Social Media Services Harnessing Influential Social Media Platforms

Facebook

•Likes

•Postings

•Shares

•Reach

•Promotions

YouTube

•Videos

•Views

•Subscribers

Twitter

•Followers

•Postings

•Retweets

•List

Pinterest

•Measurement

•Goal Tracking

•Conversions

Facebook

Share Relevant Content

• Weekly Posts

• Consumer Focused

• Grow Likes

• Facebook Ads

Inspire Transactions

• Contests

• Event RSVPs

• Flash sales

• Facebook shop

Key Metrics

• Total number of Facebook posts

• Total likes

• Month-to-month increase in each areas

*Create leads – Find new Customers

*Engage with influence

*Increase SEO

Twitter

Share Relevant Content

• Real time updates

• Hashtag strategy

• Customer Service Focused

Target Influencers

• Create lists

• Connect to target audience

Key Metrics

• Followers

• Mentions

• Retweets

• Lists

*Build reputation

*Increase SEO

Pinterest

Share Relevant Content

• Photos-products

• Infographics

• Collages

• Re-pins

Build Influence and Followers

• Follow influencer boards

• Monitor trends and comments

Key Metrics • Pins

• Likes

• Comments

• Referral traffic

*Drive Traffic to Site

*Increase SEO

YouTube

Share Relevant Content

• Schedule Shares

• Brand Promotions

• Event Promotion

• Creative Announcements

Generate Interest

• Share Content

• Event promotions

• Create Channels

Key Metrics • Views

• Shares

• Comments

• Followers

*Drive Traffic to Site

*Increase SEO

*Create leads - Find new customers

Local Marketing

Key Metrics

•Local listings report

•Google local ranking

•Traffic report

•Keywords report

•SEO report

Capture Local Search Traffic

•Local Registrations @ Google +

•100+ third party Local Registrations

•Data unification monitoring

•Appear in most possible local and mobile

searches

Stand Out with Enhanced Listings

•Add Video, Images, Descriptions, Phones

•Register multiple locations

•Monthly promotions Review Monitoring

•Monitor reviews and local performances

•Grow positive reviews

•Citation tracking by Keywords

•Re-targeting

*Drive foot traffic

*Increase Calls

*Grow Leads

• Reach right audience • Facebook Ads • Re-Targeting • Pay-Per-Call Ads • Mobile • 2nd Tiers Ads • Track ROI

Online Advertising Mix

Content Production (per year)

4 Templated Videos •Create dynamic, interactive experience •Help your business to “upsell” •Drive traffic

2 Sweepstakes

•Encourage people to Visit your Website •Create “Buzz” about your products

•Build your email list 2 Facebook Contests •Get exposure for your page •Increase your number of Likes •Encourage participation and engagement •Grow your email database

4 Press Releases

•Improve your ranking, traffic and visibility •Gain publicity, SEO

•Become recognized in your field

8 Advertising Banners •Facebook Banner (200 x 200) •Wide Skyscraper (160 x 160) •Leaderboard (728 x 90) •Medium Rectangle (300 x 250)

12 Blog Posts

•Improve your ranking & SEO •Increase traffic and visibility

*Drive Sales

*Increase SEO and Reach

*Grow Leads

Affiliates/Retail Partners

Capture Bloggers Traffic

•Setup Bloggers Subscription Pages

•Data unification

•Customized Campaigns per Niche Customers

Stand Out with Expandable Banners

•High Conversion Units

•Expandable Banners

•None Competing overlay Ad Units

•Multiple integration options Affiliates Monitoring

•PayPal Codes Setup per Affiliate

•Monthly Commissions Reports

•Re-targeting

•Landing Pages with Analytics

*Drive Sales

*Increase SEO and Reach

*Grow Leads

Reports/Analytics

• Cross Channel In-depth Analytics

• Website Visitor and Conversion

Metrics

• Social Media

• Email Campaigns

• Competition Analyses

• Keyword positioning

Customer Service

Bi-Weekly Interviews

Detailed Monthly Reports

Dedicated Account Manager

Ads & keywords performance Reports

Competition Keywords Report

Call-In reports

Management Dashboard

Lead Capture Forms Integration

Process 1. Research • Website Ranking • Keywords Positioning • Social marketing Reach • Email Conversion • Competitor analysis

2. Plan • Annual Media Calendar • Target keywords • Assess ways to generate traffic • Content Optimization • Social Bookmarking • Monthly Goals

3. Execution Plan • SEO/SEM • eMail Marketing • Ads – Retargeting, Facebook,

PPC • Local Registration and

Marketing • Social Media • Ad-to-Call

4. Measure • Quarterly progress of initial

analytics • Monthly SEO reports • Social Management

Dashboard 5. Optimize • Annual Media Calendar • Target Keywords • Assess ways to generate

traffic • Content Optimization • Social Bookmarking • Monthly Goals

6. Revise and Improve • New Benchmarks • Conversion Tracking • ROI Optimization • Ad Revenue Integration

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