Digital Marketing Campaign: Advanced Measurement Labsby Jamie Arcinas

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Value Proposition

Advanced Measurement Labs is a 3rd party quality control inspection lab and engineering department that has served manufacturing companies (small to corporate enterprises) for the past 23 years. We deliver quality results that pass

inspection while also meeting our client’s critical deadlines.

Advanced Measurement

Labs

Our Simplified Business Workflow

Target Market: Corporate Manufacturing Engineers

● Works for companies with 250+ employees

● Work in teams under a supervisor/manager.

● Driven by project deadlines over financial budgets.

Target Market 2 : Small Manufacturing Business Owners

● Seeks expert knowledge in the industry.

● Works with other local small businesses.

● Handles most every aspect of their business, therefore doesn’t have a lot of time to research.

Pains Gains

Corporate Manufacturing Engineers

● Tight Project Deadlines

● Pressures from supervisors to deliver reports that pass.

● Peace of mind that reports pass inspections.

● Quality results that make supervisors happy.

● Confidence with our 23 years of experience in the industry

Small Manufacturing Business Owners

● More concerned with budget.

● No Time for research

● Peer support of another small business owner.

● Confidence with our 23 years of experience in the industry

Website Redesign: Driving force of entire digital marketing campaign

Goals (1)

Get 10% increase of home page visits after release of updated website month over month.

KPI1. Session Time2. Conversion Rate3. Email Opt - In List

* Why just the home page?

Goals (2) Get 5% increase of Request for Quote (RFQ) form fill-ups compared to the previous month after release of updated website month over month.

KPI1. Overall lead generation rate.

a. Measured by % of visitors that complete RFQ form

2. Leads per day/montha. Measured by RFQ form fill-up

Goal (3)

Get 15 new company leads within the first 3 months of the launch of the new website.

KPI1. RFQ Form Fill-Ups2. Conversion Rate3. Email Opt-In

Industries FAQ

Sample Report PDF

Establish Normalcy with Google Analytics

● Segments: new visitors, return visitors, paid traffic, imported gallery segment

● Goal Tracking○ Thank You for your Request for

Quote (URL Destination)○ Sample PDF Report Download

(URL Destination)● Event tracking● Campaign Tags

○ Email Campaign (New Website Launch)(http://www.advancedmeasurementlabs.com/?utm_source=mailchimp&utm_medium=email&utm_campaign=website%20launch)* Note: Use URL Shortener

Email Marketing ● Automated

○ RFQ through website○ Email Opt-In

● Segmented○ RFQ’s that didn’t convert within the last month○ Current clients (corporate engineers) that have not

requested a job within the last 3 months○ By Industry○ Small Business Owners

■ Tips & Discount ○ Returning Loyal Clients

■ Loyalty Program Benefits

PPC Strategy: Google Adwords

PPC: Keywords & SEO

Google AdWords Keyword Generator

● Final URL Tracking● Ad Extensions listing pages with top

services● A/B Test by industry, location, service type

Future Digital Marketing Campaign

● Content Strategy○ Launch of industry blog○ Email Marketing: Monthly Newsletter

● Affiliate Marketing○ Affiliate Advertising○ LinkedIn Ads

Any questions ?You can find me at◉ jamie.arcinas@gmail.com

Thanks!