Digital Kids Summit 2013: Renee Weber, VP, Consumer Strategy and Research, The Marketing Store

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The Kids’ Perspective – An Onsite Focus Group, Digital Kids Summit

Transcript of Digital Kids Summit 2013: Renee Weber, VP, Consumer Strategy and Research, The Marketing Store

LIVE Kids Panel: Let’s talk Digital…Digital Kids Conference

San Francisco, 9/19/2013

Some of our clients

Who we areWe make the largest promotion in the country.

600 million game pieces with 0* mistakes. (*technically 99.99993228% accuracy.)

We make connections between

280 brandsand millions of consumers each year.

We make upwards of

1 billionproducts and toys each year.

What about _____?Devices Apps Favorite Website

Social Media Cool New Stuff

Devices

Apps

App: Subway Surfer

What makes compelling games?

• Align with classic play patterns

• Simple, repetitive actions

• Right level of challenge

• Element of competition &

instant feedback

• Layered experience

• Humor (a plus)

Favorite Website

?

Favorite Website

Elise’s Video

Jacob’s Video

Isabela’s Video

Antonio’s Video

Social Media

Cool New Stuff

Questions

Thank you!For digital kids essays:http://globalkidsstudy.com

Contact:Renee WeberThe Marketing Storerenee.weber@tmsw.com

www.themarketingstore.com