Post on 01-Jan-2016
description
Digital Interactive Symposium: Edinburgh
Business Models in Virtual Worlds
27 August 2010Andy Moseby, Corporate Partner
Valuations
Valuation
Quantitative:
•Trading comparables
•Transaction comparables
•Discounted cashflow analysis
•LBO analysis
Qualitative:
•Proprietary technology
•Point of differentiation
•Breadth of service offering
•Market positioning
•Strength of management
Valuations: ability to monetise
Valuation
Quantitative:
•Trading comparables
•Transaction comparables
•Discounted cashflow analysis
•LBO analysis
Qualitative:
•Proprietary technology
•Point of differentiation
•Breadth of service offering
•Market positioning
•Strength of management
Evolution of online revenue streams
Retail – “one off”•Boxed product•DLC•Digital distribution / Apps etc
Other•Data mining•Gambling
Back Offline•Merchandise•Associated products
Virtual Transactions•Virtual goods•P2P trading •UGC•Inviting Friends
Continued Payments•Subscription / VIP•“Lite” versions•Episodic gaming•PC baangs
Advertising•In-game•Around game•Sponsorship / games as ads
Evolution of online revenue streams
Retail – “one off”•Boxed product•DLC•Digital distribution / Apps etc
Other•Data mining•Gambling
Back Offline•Merchandise•Associated products
Virtual Transactions•Virtual goods•P2P trading •UGC•Inviting Friends
Continued Payments•Subscription / VIP•“Lite” versions•Episodic gaming•PC baangs
Advertising•In-game•Around game•Sponsorship / games as ads
Evolution of online revenue streams
Retail – “one off”•Boxed product•DLC•Digital distribution / Apps etc
Other•Data mining•Gambling
Back Offline•Merchandise•Associated products
Virtual Transactions•Virtual goods•P2P trading •UGC•Inviting Friends
Continued Payments•Subscription / VIP•“Lite” versions•Episodic gaming•PC baangs
Advertising•In-game•Around game•Sponsorship / games as ads
Evolution of online revenue streams
Retail – “one off”•Boxed product•DLC•Digital distribution / Apps etc
Other•Data mining•Gambling
Back Offline•Merchandise•Associated products
Virtual Transactions•Virtual goods•P2P trading •UGC•Inviting Friends
Continued Payments•Subscription / VIP•“Lite” versions•Episodic gaming•PC baangs
Advertising•In-game•Around game•Sponsorship / games as ads
Evolution of online revenue streams
Retail – “one off”•Boxed product•DLC•Digital distribution / Apps etc
Other•Data mining•Gambling
Back Offline•Merchandise•Associated products
Virtual Transactions•Virtual goods•P2P trading •UGC•Inviting Friends
Continued Payments•Subscription / VIP•“Lite” versions•Episodic gaming•PC baangs
Advertising•In-game•Around game•Sponsorship / games as ads
Feel the width…
Activision
EA Nintendo
Sony THQ Take-Two
Console (retail)
Console (online)
PC (retail & digi)
Mobile
Hardcore MMOG
Casual MMOG/VW
Casual online
Social network
= Major investment = Some investment = Little/No investment
Source: Games Investor Consulting Limited
Feel the width…
Disney Viacom TimeWarner
News Corp NBCU Bertels
Console (retail)
Console (online)
PC (retail & digi)
Mobile
Hardcore MMOG
Casual MMOG/VW
Casual online
Social network
= Major investment = Some investment = Little/No investment
Source: Games Investor Consulting Limited