How the brand & influencer relationship has changed

What keeps brands coming back for more

HELLO!

I am Sam BradyFounder and Editor of A Gentleman’s Row

www.a-gentlemans-row.com

WHOSE OPINION DO YOU TRUST?

1.Family2.Friends3.Bloggers

9. Brands

Trust drives conversions online, which is ultimately what every brand wants…more Sales!

THE ONLINE BLOGGER LANDSCAPE

SEO

Affiliates

Social

PR BLOGGERS

DID YOU KNOW?

Google recently released a statement saying they will penalise sites that covertly post content in exchange for free goods.

Bloggers should use the nofollow tag on all such links because these links didn’t

come about organically (i.e., the links wouldn’t exist if the company hadn’t offered to

provide a free good or service in exchange for a link).

Companies, or the marketing firms they’re working with, can do their part by

reminding bloggers to use nofollow on these links

FOR EXAMPLE

COMMUNICATION IS KEYBut how do you communicate correctly to a large database of bloggers?

KNOW YOUR AUDIENCE

Hi all or agentlemansrow

Here at ‘x’ we have just launched this fantastic new hoverboard.

Thought you might like to feature it. Press release attached.

Hi Sam

How are you?

We loved your piece on ‘Made to Measure vs Bespoke’ and thought you might be interested in learning more about our new suit range...

SEGMENT YOUR DATABASE

Gold○Top tier blogger○Tailored content○Audience spot on○High traffic levels○Good results○Brand

ambassadors

Silver○Potential if nurtured

to become a gold○Test bed for

coverage ○Medium traffic levels

Bronze○Long tail bloggers○No tailored content○Low traffic levels○Press release ○Event invites

How granular you go is up to you. But you could segment for each individual category, product launch or season for example.

“Free clothes don’t pay the

rent.

PAY FOR COVERAGE More bloggers are trying to earn a living from their writing these days. This needs to be considered by the brand.

SET DEADLINESDon’t be afraid to set a timeline to have content live. It’s a business relationship and should be treated like one.

MAKE CONTENT ACCESSIBLEWhere does a blogger go to get all the content (images, press releases, videos) they need after a relationship has been established.

THANKS!

Any questions?You can find me at:

@sambrady84contact@a-gentlemans-row.com

www.a-gentlemans-row.com