#Digital Caribbean: Convergence at NDTV India

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Transcript of #Digital Caribbean: Convergence at NDTV India

Georgetown Guyana - August 2013

•1.24 billion people. 600 million below the age of 25

• 929 million active mobile users

• 30 million PCs

• 150 million + internet users (10% of total population)

• 87 million + mobile internet users

• 82 million Facebook users, 33 million + Twitter &

Google Plus users

India: An Appreciation of the Landscape

Global Forecast for Digital Media

Changing Media Consumption Trends

Indian Media Business SplitEstimated at $14.9 Bn in 2014, projected to grow at 11.8% to $16.6 Bn in

2013

Web

Content is our Business

Live reporting of Breaking News: We bring you news as it happens, when it happens and from where it happens. Live Blogs and news flashes are sent by reporters from the ground.

India’s most trusted source of news: We go beyond the facts of news headlines and features. Dedicated sections bring you information that matter the most to you 

In-depth and Special Coverage: We cover all special events with focused reportage, real-time results and insightful analysis be it Elections, Olympics, Budget or the Oscars. 

NDTV offers a Bouquet of Leading Brands in News, Sports, Technology , Movies & Lifestyle

SegmentsBringing together the best of everything…

MOVIES TECH PHOTOS BUSINESS LIFESTYLE COOKS SPORTS LANGUAGE GENERAL NEWS

Video

• 24x7 streaming of 5 NDTV channels live from our studios.

• Browse through our library of over  200,000 videos collected over the last 12 years. 

• Adding more than 5,000 videos per month

• Serving over 14 million requests a month

• Streaming over 150 million minutes of video every month

Video is Key

Mobile video consumption

Source: Cisco, AP

By 2015, two third of Mobile data traffic will be video

Lifecycle of Breaking News

Lifecycle of Breaking News

Lifecycle of Breaking News

Lifecycle of Breaking News

Mobile

Mobile Internet is the Future

Monthly PC Mobile

Visits / User 5 20

Views per visit 10 16

Views contribution per

user 50 320

43% of all traffic at NDTV.com is from mobile devices

iOS, Android , Windows, Nokia & Blackberry Apps

Number 1 app in India for several weeks

Top 10 news app in India, UK, UAE, Aus

Over 4 Mn downloads

Over a 1.8 Bn page views a year

Awarded the Best Tablet App in Asia*

Apps on all platforms/devices

NDTV - Leader in the App World

* Asia Digital Media Awards 2010: Gold, 2011: Silver

NDTV MVAS

SMS, WAP, Video, Voice content

News, Finance, Entertainment, Features

Partnerships with all major telcos

Communities - Go SocialEngaging hundred of thousands of surfers across the globe using a variety of interactive features like Polls, Forums, Story Comments, i-

Witness, Social networks.

Over 1 Mn followers on Twitter (India’s Most Followed Company)

1 Mn + fans on Facebook

Over 475k Google Plus users have NDTV in their circle

Over 450k active users of NDTV’s Social Reader

Growing rapidly on Pinterest