Digital Breakfast: Trends & Technologies@hellosocialyou @homeofbombay

WELCOME

09:15 – 09:40 Social You: Tech & Apps

09:40 – 10:05 Visible Digital: Search & Mobile

10:05 – 10:15 Q&A

10:15 – 10:30 Networking

10:30 onwards Self Discovery Tour

TECH & APPSPayment Gateways, E-Commerce Platforms, In-App Customer Service

TRADITIONAL PAYMENT GATEWAYS

• What are traditional payment gateways?

• Slow implementation times

• Dated implementation methods

• Admin and process overheads

• Usability and branding

A BETTER APPROACH

• What are hosted payment gateways?

• Device and implementation agnostic

• API Driven

• Simple and quick to implement

• Reduced admin overheads

“The best online credit card processor for small business”

Source: www.businessnewsdaily.com(March 2016)

• Flexible implementation

• Mobile device friendly

• No merchant account required

• Cost effective

• Allows for growth

• Perfect for testing

• Quick to market

• Beautiful interface

www.stripe.com

TRADITIONAL E-COMMERCE PLATFORMS

• What are traditional e-commerce platforms?

• Long time to market

• Self-hosted infrastructure overheads

• Incredible complexity

• Management companies

A BETTER APPROACH

• What are hosted e-commerce solutions?

• Third party infrastructure

• Quick to market

• Refined user interface

“Foxycart has allowed us to create our own complete and custom eCommerce solution.”

Source: www.foxycart.com/whos-using-foxy (May 2016)

• Multiple Stores

• Refined User Interface

• Product Types

• Product Customisation

• Transaction Extras

• Internationalization

• Single Sign On and Integration

• Level 1 PCI-DSS Compliance

www.foxycart.com

WHERE DOES PAYPAL FIT IN?

100 Currencies

Supported Worldwide

11% of all UK

E-Commerce transactions

20% Completed

on a mobile device

22 million UK accounts

created since launch

What’s the point?

Iteration

Design

Code

Release

Test

What about cost?

Sales Per Month 100 1,000 100 1,000 100 1,000 100 1,000

Average Product Price £10.00 £10.00 £100.00 £100.00 £10.00 £10.00 £100.00 £100.00

Implementation Costs £20k £20k £20k £20k £40k £40k £40k £40k

Annual Costs £0.5k £6k £2k £21k £6k £6.5k £6k £6.5k

1 Year Cost £20.5k £26.0k £22.0k £41.0k £46.0k £46.5k £46.0k £46.5k

2 Year Cost £21.0k £32.0k £24.0k £62.0k £52.0k £53.0k £52.0k £53.0k

5 Year Cost £22.5k £50.0k £30.0k £125.0k £70.0k £72.5k £70.0k £72.5k

10 Year Cost £25.0k £80.0k £50.0k £230.0k £100.0k £105.0k £100.0k £105.0k

+ +

Social media has been instrumental in cutting down response times.

46m 20s 12m 21s 20m 29s 29m 24s 20m 20s

WHATSAPP

• Most popular global App (Apr 2016)

• 64 billion messages everyday (statistic.com: Jun 2016)

• More than 1 billion monthly active users (statistic.com: Jun 2016)

• Simple, no complex UI to understand

• One-to-one relationship, personal

• Widespread adoption

SNAPCHAT

• 100 million daily active users globally (Snapchat: May 2015)

• Snapchat Surpasses Twitter in Android Installs (CNBC: May 2016)

• On-demand geo-filters (including metrics)

• Reach new markets (users: 13 to 34 year olds)

MESSENGER

• 900 million monthly active users (Statistic.com: Apr 2016)

• SDK for developers / brands

• Chatbots for customer service

• Chatbots for e-commerce transactions

Beyond the sale

• Lightweight, agile systems

• Test uptake whilst keeping costs down

• Real-time customer service

• Personalise or one-to-many relationships

Emily Wilkinson Dan Eastley

Managing Director Technical Director

emily@socialyou.co.uk

@ewilko

dan@socialyou.co.uk

@DanEastley

Satisfying Interactions:Current Trends In SEO

Matt Hayman

Fundamental PrinciplesGoogle’s core algorithm has always drawn from the academic

journal citation model

Generally speaking the more citations a paper has the more authority it has

Generally speaking a website’s citations (links) indicate a level of authority

Being RelevantLinks by themselves are not enough

Relevance is key

Relevance factors include:Who links to youOver what periodHow users interact with your site

Parenting Blog

Clothing Designer

Other Bloggers

Consumer News

Forums

Social MediaNews Sites

Local Clothing Outlets

Awards Websites

Advertorials

Topical Relevance

What Does Google Care About?

You Using Google

RankBrainA further move to understand themeaning or intent behind searches

“dairy milk prices”

or

Potential Factors:• Pogosticking• Click Through Rate• Time on page/site, click depth• Returning to the site or page• Sharing/amplification/engagement• Page speed

Three Audiences With Different Needs

Contemplation Preparation Action

Browsing aHighSt Windowshopping /Enteringtheshop

Seeking aspecificshop,readytobuy

SEO/UX/ContentResearchBased,

HighPerceivedValue

SEO/UX/ContentSocialProof,

TargetConcerns,MicroConversions

SEO/UX/ContentDirectAccess toGoal,

ConversionOptimisation

PPCBroad terms,

potentiallylowROI

PPCLongtailterms withspecificlandingpages,Remarketing

PPCHighvaluetermswith

dedicatedLPs,DirectAccesstoGoal,

Remarketing

Teamwork.com

Contemplation Preparation Action

Browsing Interested Committed

SEO/Content“Projectmanagement

software”

SEO/Content“Basecampalternative”

SEO/Content“Teamworkvs Basecamp”

Real World Examples• Pogosticking• Click Through Rate• Time on page/site, click depth• Returning to the site or page• Sharing/amplification/engagement• Page speed