Digital Ad TemplatesCreative Review for Local Retailers

By Brandy Luscalzo-Stemen

Retail focused ad units

• Let’s take a look at some creative digital ad samples for local retailers that could be build into easy creative templates.

• Several different types of marketing pushes: – Price and Item Marketing– Branding/Awareness Marketing

Price and Item Ads• Most local retailers have price and item offerings so templates

are needed to reflect this type of marketing. (Medium rectangle and Leaderboard sizes)

Price and Item Ads Continued

Price and Item Ads Continued• Using the new rising star unit-300x600 Filmstrip

Building Awareness/Branding• Many local businesses use brand awareness campaigns to create

awareness of their product, service or event. (Medium rectangle and Leaderboard sizes)

Building Awareness/Branding Continued

Nicely done branding medical ads

Brand Awareness Continued• Using the new rising star unit-300x600 Filmstrip

Brand Awareness Continued• Using the new rising star unit-300x600 Filmstrip

Branding/Awareness

Branding/Awareness• Expanding Pencil

Branding/Awareness• Expanding Pencil

Branding/Awareness• Expanding Pencil

Branding/Awareness• Expanding Pencil

Branding/Awareness• Expanding Pencil

Branding/Awareness• Expanding Pencil

Branding/Awareness• Using Expanding Cube

What to be careful of: Overuse of text(filmstrip units) and lack of branding(leaderboard unit)

Only in Wisconsin….