Nickelback: The Long Road.

Digipak Analysis.Sarah Byard.

Here is what the digipak looks like:

Colours

The deep purple gives the album a more serious and more melancholy feel. This is because the album has a more mellow feel to it. Silver Side Up (the previous album) had a heavier feel to it but The Long Road is a bit mellower.

There is a lot of black on the digipak. The band wears black, this image is black, some of the font is black. Nickelback are an ‘alternative’ band and a stereotype of their genre is to have a lot of black.

Fonts

This font is the band logo. It stands out, because it is in block capitals and contrasts the background. The band would want it to stand out so that it is easily recognisable, so that people will know they have a new album out and buy it.

This font looks like a scribble that Chad Kroeger would have made when he was writing the lyrics. This makes the album seem more personal and the band more human, because it shows that the album progressed from scribbles to what you see in the digipak, and was the work of a person.

Images

There are two images of the band on the digipak. Because Nickelback had only recently gained fame, they would still want to get their faces out there so that people would recognise them.

This bridge stretches a long way, across “the long road”.

The “long road” could represent touring and the hardships of it, as lyrics to Feeling Way Too Damn Good feature this theme.

It looks like a sunrise in the sky, possibly symbolising the new era or “new day” for Nickelback following their chart success with Silver Side Up.

These paintpots could represent the band starting afresh with this album. The paint is black, so they could be symbolically blacking out their other albums so they can start something new.