Does your brand need a mobile-specific strategy?

HYPE-BUSTERS@kaylam

MOBILE IS NOT THE FUTURE:MOBILE IS HERE TODAY

THERE ARE 3.93 BILLION MOBILE PHONE USERS WORLDWIDE, REPRESENTING 56% OF THE GLOBAL POPULATION

SMARTPHONES ACCOUNT FOR 24% OF MOBILE PHONE USERS WORLDWIDE, OR 13.5% OF THE TOTAL POPULATION

BY 2016 WORLDWIDE SMARTPHONE PENETRATION AMONG MOBILE PHONE USERS IS SUPPOSED TO INCREASE TO 45%SMARTPHONES ARE CHANGING THE DIGITAL LANDSCAPE:

MOBILE WEB SUBSCRIPTIONS 2:1 BROADBAND SUBSCRIPTIONSIDC CLAIMS THAT BY 2015 MORE AMERICANS

WILL ACCESS THE INTERNET VIA MOBILE VS PCIPAD GROWTH = 3X IPHONE GROWTH

MOBILE IS NOT A ‘BOLT-ON’ SOLUTION

TRUTH #1

humans want to be entertained.

BRAND STORYTELLING

CONSUMER STORYTELLING

PRODUCT STORYTELLING

TRUTH #2

context drives content (and sometimes content drives context)

MOBILE HAS THE ABILITY TO MARKET TO CIRCUMSTANCE

TRUTH #3

mobile fuels other digital & traditional behaviors

MOBILE ACTS AS CONNECTIVE TISSUE BETWEEN OTHER CONSUMER TOUCH POINTS

SO WHAT?Where do I go from here?

Stop focusing on the container.Your customers will consume the content when and where they want to.

Just be there with meaningful and optimized content.

FOCUS ON THE CONTENT

HOW?

DESIGN FOR CONNECTED EXPERIENCESCreate content experiences that are fluid between mobile, tablet, desktop, and IRL.

a a aaa

BUILD A SOLID CMS AND TRACK EVERYTHINGManage your content so that it optimizes for the right experience at any screen, anytime.

Analytics becomes your best friend in learning about your customer and where and when they engage with your brand.

LOAD DATA [LOW_PRIORITY | CONCURRENT] [LOCAL] INFILE 'file_name' [REPLACE | IGNORE] INTO TABLE tbl_name [PARTITION (partition_name,...)] [CHARACTER SET charset_name] [{FIELDS | COLUMNS} [TERMINATED BY 'string'] [[OPTIONALLY] ENCLOSED BY 'char'] [ESCAPED BY 'char'] ] [LINES

AUGMENT YOUR CONTENT STRATEGYDevelop well-designed user interfaces to connect with people in contextually relevant ways.

ITERATESet up your organization structures with flexibility for experimentation.

a b c

FOCUS ON PEOPLE NOT THE TECHNOLOGY

Because there will always be another shiny object, screen, device...but people should always remain at the center of your communications strategies.

See you on the internets.THANKS

@kaylam