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ER&L 2010, Austin, TX
February, 2, 2010
Julie Arendt, Jonathan Nabe, Andrea Imre – Southern Illinois University Carbondale
Tara Baillargeon, Beth Turtle – Kansas State University
Digging for buried treasure: strategies for promoting institutional
repositories
Julie ArendtAndrea ImreJonathan Nabe
Electronic Resources and Libraries 2010Austin, TXFebruary 2, 2010
Digging for Buried Treasure:
Strategies for Promoting Institutional Repositories
Overcome challenge of content recruitmentCopyrightTime constraints (authors, IR
managers)
Purpose of marketing
General, for a broader audience
High profile, one time, broad or targeted
Targeted, for specific audiences
3 categories of SIUC PR activities
Design elements of IR Promotional material
Brochure Handouts
submission guidelinesAuthor guide and help pages
Marketing strategies @ SIUC
Promotion within the Library (meetings, websites)
Promotion on campusMedia outlets (newspaper, radio, TV)Links placed on university webpagesMeetings at multiple levels of the
organization (administration, colleges, departments, special programs, research centers, individual faculty, etc.)
Spreading the word
ForumSurveyOpen Access policy (or mandate, or
resolution, etc.)
High profile one time events or activities
Food!
Local panel
Prominent speaker
Catchy title
Use successful adopters’ language: Harvard
http://osc.hul.harvard.edu/OpenAccess/policytexts.phpStanford
http://ed.stanford.edu/suse/faculty/openaccess.htmlKansas
http://www.lib.ku.edu/scholcomm/OA_announce.shtmlMIT http://info-libraries.mit.edu/scholarly/faculty-and-
researchers/mit-faculty-open-access-policy/Oregon State Libraries
http://ir.library.oregonstate.edu/jspui/handle/1957/10850
Visit SPARC’s site: http://www.arl.org/sparc/advocacy/campus/
Open Access Policy
Learn from others’ failure: University of Maryland’s experience http://www.ala.org/ala/mgrps/divs/acrl/publications/crlnews/2009/oct/pyrrhicvict.cfm
Open Access Policy
Information about the repository, repository policies
Responses to frequently asked questions from faculty
Two requestsDeposit your stuffGo forth and spread the word
Requirement for new hires
Liaison Training Session
BrochureTalking Points
Liaison Materials
Liaison visits to department With or Without Team members
Other unitsHonors program Graduate School
Outreach Visits
Make it easyKeep in contact
Download statisticsSolicit again
Maintaining the Flow
Email: opensiuc@lib.siu.edu
Materials: http://opensiuc.lib.siu.edu/morris_opensiuc/
More information