Changing the brand perception of

on

Social Media

Dhoom with ICE at Star CJ Contest

#DhoomWithICEatStarCJ

Gratification: ● 2 Bluetooth speakers● 1 Sunglasses● 1 Backpack● 9 Music CD’s of Dhoom 3

digitally autographed by actors

Concept

Objective:● To drive engagement● To expand brand reach● To increase brand interest

A contest was held on the Facebook Timeline.Participants were supposed to answer questions from Dhoom 3

Movie. The fans who were prompt in answering, invited there friends, tagged friends are gratified.

Fans were asked to answer questions from the movie “Dhoom 3” with #DhoomWithICEatStarCJ

What we did..

Prompt answers were received with lots of friend invites

It was supported on twitter with constant updates

Contest Posts

Contest Winners

Facebook Statistics

Number of Post 8 Posts

Total number of likes Total 1800 +

Likes per post 250 +

Total number of Shares Total 1000+

Shares per post 164 +

Total number of Shares 164+ Shares per post

Total Reach 50,000 +

Reach per post 7500 +

Total number of new Page likes 500 + Likes

Facebook Statistics

Post Reach

The number of people who saw your posts.

Thank You