Sponsoring Factsheet

Keynote speakers (from left to right)

BJ Fogg, Todd Kashdan

Rory Sutherland, Dan Goldstein

5th Design for Conversion

Tuesday, November 18th

2010, New York City

KICKING IT HARD STYLE

Aristotle would have

approved of DfC―Design for Conversion was a strange conference: the participants spent most of

their time actually creating stuff. They worked on real businesses, they made

strategic business decisions, they designed sales funnels, and they created

wireframe designs for webpages.

The philosopher Aristotle once said something clever about how we learn by actually

doing stuff. It’s certainly true of web marketing—there’s a point at which you need to

actually start creating stuff. Aristotle would have strongly approved of Design For

Conversion, (though I suspect he wouldn’t have been very good at it).‖

Karl Blanks, PhDCo-Founder Conversion Rate Experts

Join the action! We have a very engaging conference format. You can not come to this conference

and not interact. Participants will be part of a team.

Don't be fooled by the schedule, you will have to work, stand, move and interact the

whole day. You can see the Keynotes as so called "breaks". But that doesn't mean

you can become lazy.

Who will attend: (online) marketers and marketing managers, interaction designers,

UX experts, search engine professionals, web analytics experts

Max. 120 attendees, 10 teams, 20 team captains, 2 cases, 4 keynotes,1 MC,

1 Resident DJ, 1 inspiring day and 1 winning team!

Focus on interactivity

is refreshing

―The best thing about the Design for Conversion conference

is the way that they’ve put interactivity at the core of the

conference.

It was refreshing for me as a speaker to have the chance to

interact with all of the design teams and see how they could

apply what they just learned into their conversion

challenges‖

Andrew ChakAuthor Submit Now: Designing Persuasive Websites

Rory Sutherland

Todd Kashdan, PhD

Making it stick!

Wild ideas

Case

How it worksDan is Assistant Professor

of Marketing at London

Business School and Principal

Research Scientist at Yahoo!

Research.

Dan Goldstein, PhD

BJ is the director of Stanford’s

Persuasive Technology Lab.

Fortune Magazine named him

one of the ―10 new gurus you

should know‖.

Rory is Executive Creative Director &

Vice-Chairman, OgilvyOne London &

OgilvyGroup UK. Next to that he is the

President of the Institute of Practitioners

in Advertising.

Todd is an Associate Professor

of Psychology at George Mason

University with a focus on positive

psychology and meaningful

experiences.

BJ Fogg, PhD

Get involved

Involvement Level Value Recognition

Platinum(Main sponsor)

$ 7.500,- (€ 5.500,-) Large logo on homepage and all

communication in 2010. 3 seats

at VIP preconference dinner, 5

free tickets, 3 banners in venue,

item in goody bag

Gold $ 3.750,- (€ 2.750,-) Medium logo on sponsor page

and all communication in 2010.

1 seat at VIP preconference

dinner, 3 free tickets, 1 banner

in venue , item in goody bag

Silver $ 2.000,- (€ 1.500.-) Small logo on sponsor page. 2

free tickets, 1 banner in venue.

Item in goody bag.

Bronze $ 1.000,- (€ 750,-) 2 free tickets ;-)

I like the ―more walk,

less talk!‖ format

―Design for Conversion is one of the most interesting, interactive and intimate

conferences I’ve attended.

With input from the keynote speakers, the attendees work together to solve real

world problems in a refreshingly straight-forward way. Conferences world wide

should look to their inspirational ―more walk, less talk!‖ format‖

Hannah DonovanCreative Lead, Last.fm

December 2009

impressions

June 2009

impressions

DfC dog – Humprey

Attended all DfC conferences, he likes tennis balls.

September 2008

impressions

Design for Conversion

shines!

―Fresh, smart, inspiring — That’s how I

describe Design for Conversion.

This event offers both substance and style.

From food to location to content, I say congrats

to the organizers for creating a conference that

shines‖

BJ Fogg, PhDDirector Stanford Persuasive Technology Lab