Joseph Budu[Training Consultant]eScripts Solutions

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Presented @Ghana Fashion Design Week | 12 October 2013

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My Task

Engaging Content

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Stuff to do…

Social Media & Content

Engaging Content

Tools & DIY

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Social Media & Content

Engaging Content

Tools & DIY

Start work

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Social Media 101

…a set of Internet

applications

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…enable users to1. communicate2. create3. share4. consume5. interact with…

Social Media…

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Content

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Stats Flash(USA)Socialbaker.com

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Stats Flash(Nigeria)

Socialbaker.com

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Stats Flash(Ghana)

Socialbaker.com

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Ghana Nigeria1. Google.com2. Facebook.com3. Google.com.gh4. Youtube5. Yahoo.com6. Ghanaweb.com7. Myjoyonline.com8. Blogspot.com9. Wikipedia10.Linkedin.com

1. Google.com2. Google.com.ng3. Facebook.com4. Yahoo.com5. Youtube.com6. Blogspot.com7. Twitter.com8. Nairaland9. LinkedIn10.Wikipedia

Top 10 websites

Stats Flashalexa.com

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If…

…then

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Consuming content is like finding the

HEAD of the red thread

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J. Budu

AVISO!

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Social Media & Content

Engaging Content

Tools & DIY

Stuff to do

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Top 5 Fashion Designers

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Content Behavior

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Content Behavior

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Content Behavior

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audience consumers customers

What is EC?

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What

How do we create Engaging Content?

1. Content objectives

2. Community expectations

3. Topics to cover

Why1. Use a platform

2. Link between content and community goals

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Who1. Content producer

2. Content maintainer

3. Content monitor & ‘interactionist’

How1. Value-addition

2. Message delivery e.g. tone

How do we create Engaging Content?

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Where1. Content access

2. Content ‘storage’

Which1. Formats

e.g. text, video, photo, sound

How do we create Engaging Content?

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When1. Content publication

2. Content updates

How do we create Engaging Content?

McGuigan (2012)

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Stuff to do

Social Media & Content

Engaging Content

Tools & DIY

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Tools

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Skills

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stitch

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early birds?

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early birds?

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second mouse!

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YES, you can! 1. Start small

2. Seek customer interest

3. Share useful information

4. Use Statistics

5. Stall for feedback

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• Fashion Tips• Weather• Events• Medici Effect

E.G.

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StartShareSeekStallStats

A stitch in time…

=+

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Social Media & Content

Engaging Content

Tools & DIY

What’s Next?

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1. Identify objective2. Start creating3. Start sharing4. Allow time5. See growth

Declarations

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Many Thanks Thanks Thanks Thanks Thanks Thanks Thanks Thanks

Many Thanks Thanks Thanks Thanks Thanks Thanks Thanks Thanks

Questions

Joseph Budubudujoseph@gmail.co

mbuduson.wordpress.co

m