Post on 14-Jun-2015
description
Developing a winning hospitality property
How to develop a winning concept & b i t lif& bring to life
September 2011
Louk Lennaerts
President & Chief Visionary Officer
C ti diff t h it lit & Creating many different hospitality & real estate projects in Europe as well as in Vietnam
Creator & Father of Life Resorts, developer & shareholder of Victoria Hoi AnVictoria Hoi An
Passionate worker. With his partner, Marco van Aggele, at Serenity Marco van Aggele, at Serenity Holding, creates new surprising combination of services attracting investor
• Serenity Holding is an A-Z supplier of services having focus on the creation
f t i d l t t j tof tourism and real estate projects
Your answers forDeveloping winning conceptin tight market
Closing the gap betweenClosing the gap betweenConcept & development
Optimizing marketing andsales cost & maximize ROI
Developing winning concept in tight market
C tFinancial consequences
Concept - Fundamental part to ensure success
Financial consequences
Architectural designg
Interior design
Landscaping
Operation
SalesSales
Time & Creativityy
Winning conceptDeveloping winning concept in tight market
Different & suite to its environment
Winning concept
Focus on the needs of end-user from the beginning & continuous from the beginning & continuous updating
Invest & deal with cash flow
Consistent in all aspects
Practical Different & InnovationPractical, Different & Innovation** Should implement in early stage of
new development
Developing winning concept in tight market
Any current real concept or
innovative ideas ???
Closing the gap between Concept & Development
“S “Soup
of
many
cooks”
Closing the gap between Concept & Development
Closing the gap between Concept & Development
Owner’s demand:
Cultural connection100 keys at 5 star standard4 ha more deep than wide4 ha more deep than wide(could not give sea view for all units)
Avoid copy by other projects
Closing the gap between Concept & Development
Our steps:
Optimizing cash flow
M f f t t & l f More for future guests & less of architectural creativity & create some things made all visitors surprised
The Hue forbidden architecture, providing privacy (courtyards & own pools)
Different in management style:Fusionist program & new spa program
Closing the gap between Concept & Development
Fusion Maia for those who love to enjoy all spa treatments
Fusion Maia Phu Quoc Fusion Maia Ham Tan
Fusion Alya for those who love to enjoy culinary experiences
Closing the gap between Concept & Development
Fusion Alya for those who love to enjoy culinary experiences
Fusion Alya Lagi Fusion Alya Hoi An
Fusion Alya Phu Quoc Fusion Alya Dalat
Closing the gap between Concept & Development
Closing the gap between Concept & Development
Me to Be/ M2 Optimizing
Closing the gap between Concept & Development
Traveler needs:Good accommodation Our steps:Good accommodation in the city at fair price (~USD 50)
International standard
Our steps:Income per m2 floor
Small room 14m2International standard
Surprising appeal
Small room ~ 14m2
F & B attractions
Developer’s headache:Mix accommodation
Developer s headache:Land cost (USD 10,000 – 20,000/m2)
• Only need land of 300-600m2 in very good city location. 5 current
Profit??? y
locations for 2Boutique in Saigon & Hanoi
Closing the gap between Concept & Development
M2Boutique Phu Quoc M2Boutique Dong Khoi M2Boutique Danang
Optimize Marketing & Sales cost, and maxize ROI
How to optimize marketing & How to optimize marketing &
sales cost, and maximize ROI ???sales cost, and maximize ROI ???
Optimize Marketing & Sales cost, and maxize ROI Create demand
Optimize Marketing & Sales cost, and maxize ROI Create story
Optimize Marketing & Sales cost, and maxize ROI
Thank you for your attention!
Serenity Holding’s aim is to be not just
different in Vietnam but become adifferent in Vietnam but become a
trend setter for Asia & the wholehospitality industry with integrated conceptshospitality industry with integrated conceptsthat go behind the traditional projects
Should you have any inquiriesShould you have any inquiries,please contact us atthuy.uyen@serenity-holding.com