Post on 13-Jun-2015
Advancing Productivity, Innovation, and Competitive Success
APICSLeadership Institute
Developing a Marketing Plan
for Your Chapter
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
San Gabriel Valley ChapterNo. of Students
October 2006 20
August 2007 2
June 2008 12
Same instructors, same body of knowledge…
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
Underlying Premise
The more students that you attract…..
…the more members you obtain.
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
A Product to Market?
This is probably what many Chapters have as an Educational structure:
BSCM (10 weeks)
MPR (8 weeks)
DSP (9 weeks)
ECO (9 weeks)
SMR (9 weeks)
Total: One year
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
A Product to Market?
BSCM is the most popular class
Why?
1. Addresses immediate training need for companies
a. High school graduates lacking in formal Supply Chain training
b. Not a need to get a CPIM
2. Its title relates to Supply Chain
3. It can work as a stand-alone
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
A Product to Market?Class Retention Marketing Total
BSCM 12 12
MPR 7 3 10
DSP 6 3 9
ECO 5 3 8
SMR 5 1 6
Assumes retention rate of 60%
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
Offer BSCM in Parallel
BSCM (10 weeks)
BSCM (10 weeks) MRP (8 weeks)
BSCM (10 weeks) DSP (9 weeks)
BSCM (10 weeks) ECO (9 weeks)
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
A Product to Market?BSCM (10 weeks) MPR (8 weeks)
12 7
BSCM (10 weeks) DSP (9 weeks)
12 11
BSCM (10 weeks) ECO (9 weeks)
12 14
BSCM (10 weeks) SMR (9 weeks)
12 12
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
A Product to Market?
Just Market BSCM Class
Feed other classes from BSCM
Two classes per week
Need at least 4 instructors
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
A Product to Market?
So…
We now know what we want to market
What are the mechanics of the Marketing Plan?
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
InfoUSA – Selection Criteria
>= $5 Million in revenues
Area Codes and Zip Codes (Thomas Guide):
210
10
60
Contact Names:
Plant Manager, Operations Manager etc.
1,700 Companies for $250 - $500
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
Manufacturers
23 APPAREL & OTHER FINISHED PRODUCTS MFRS
24 LUMBER & WOOD PRODS EXCEPT FURNTR MFRS
25 FURNITURE & FIXTURES MFRS
26 PAPER & ALLIED PRODUCTS MFRS
27 PRINTING PUBLISHING & ALLIED INDUSTRIES
28 CHEMICALS & ALLIED PRODUCTS MFRS
29 PETROLEUM REFINING & RELATED INDS MFRS
30 RUBBER & MISCELLANEOUS PLASTICS MFRS
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
Manufacturers - continued
31 LEATHER & LEATHER PRODUCTS MFRS
32 STONE CLAY GLASS & CONCRETE PRODS MFRS
33 PRIMARY METAL INDUSTRIES MFRS
34 FABRICATED METAL PRODUCTS MFRS
35 INDUSTRIAL & COMMERCIAL MACHINERY MFRS
36 ELECTRONIC & OTHER ELECTRICAL EQUIP MFR
37 TRANSPORTATION EQUIPMENT MFRS
38 MEASURING & ANALYZING INSTRUMENTS MFRS
39 MISCELLANEOUS MANUFACTURING INDS MFRS
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
Results?
10 – 12 Students registered for BSCM Class
If…………..
Executed correctly!
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
The benefit of our experience….
There are price breaks at certain quantities so be careful about adding zip codes
Spend several hours to get exactly what you want
Use Excel or Access to query file
Get statistics of companies in your Chapter
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
The PostcardIs your staff primarily expediting (putting out fires) rather than organizing and planning? Here’s a solution to your current problem!
Get your staff professionally trained in manufacturing planning in their spare time so they can take the load off you and your organization!
As trainers, we offer experienced professional consultants and managers who have day-to-day experience in improving conditions at both large and small manufacturing facilities.
Some clients include:Northrop GrumanBoeingJPLNestle3M CorporationParamount PicturesSees CandiesAvonBiosense Webster3MComposite StructuresLocktiteDisneyJPLAvery
The Basics of Supply Chain Management CourseTuesday July 8, 2008
Explore the basic concepts of managing the flow of materials in a supply chain. In this course, you get a complete overview of work and material flow from internal and external suppliers, from vendors and to your customers.
The BSCM is the first course of CPIM Certification. Foundation topics include:Basic supply chain terms and conceptsMPS and MRP System PlanningInventory Control/ ManagementTotal Quality Management (TQM)Demand PlanningForecasting principles and conceptsCapacity ManagementJust-in-Time (JIT)Purchasing conceptsAccounting principles
80% of our students who take the exam pass it!
Course Facts10 training sessions on Tuesdays 6:30 to 9:30 PMBasic course reference book supplied.Fees – member: $395; non-member: $445Starts Tue July 8, 2008
Convenient registration:
Web site:
http://www.apics-sgv.org(Pay Pal available)
For more information:Call Bob Ratcliffe, Dir Education626·282-4664
Location:SpringHill Mariott Hotel99 Second Ave. Arcadia, CA 91006Phone: (888) 287-9400
Also delivering Detailed Scheduling and Planning course starting 7/15/08. See our web site!
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
www.usps.comMailing Tools
Direct Mail (Advertising)
Click2Mail
Upload Excel file (addresses) and Word document (postcard)
Click2Mail validates addresses against USPS database
Shows the cost
Use credit/debit card
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
Marketing Execution Plan
Preparation Schedule for CPIM Class
Enter date of first class: 08-Jul-08
FunctionMass Mailing 1
Mass mailing 2 Emailing 1
Estimate students
Order books Emailing 2
Confirm rooms
Teaching schedule Class date
Responsibility Marketing Marketing Membership Education Education Membership Education EducationEducation/Marketing
Date 06-Jun-08 17-Jun-08 24-Jun-08 27-Jun-08 28-Jun-08 01-Jul-08 01-Jul-08 02-Jul-08 08-Jul-08
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
Web Site: www.apics-sgv.orgPre-Register for Classes
We need to know how many books to order
Name:
APICS Number:
Job Description:
Company:
Address:
Phone:
Email:
Which Class?
How did you learn about the class?
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
Registration
Student_Name: Caroline Smith
APICS_Number: 1657798
Job_Descr: Director, Operations
Company: eSolar
Address: 130 W. Union St.
City_State_ZIP: Pasadena, CA 91103
Bus_Phone: 626-685-1876
Email: Csmith@eSolar.com
Driving: Pasadena
BSCM_Apr15: Yes
MPR_Apr22:
BSCM_Jul8:
DSP_Jul15:
BSCM_Sep30:
SMR_Oct7:
Exam: Exam Immediate
Payment: Bring Check
Date: 2008-07-12
Time: 01:07 AM -0400
How_Learn: My boss told me
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
Web Site / Finances
Basics of Supply Chain Management Add to Cart
Master Planning of Resources Add to Cart
Detailed Scheduling and Planning Add to Cart
Execution and Control of Operations Add to Cart
Strategic Management of Resources Add to Cart
San Gabriel Valley Chapter
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
Then What?
Follow up emails to registered students
Director of Education gives first class:
Introduces students to APICS organization
Gets to know the students
(Extension of marketing plan)
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
The Future
CSCP?
Enlarge instructor base
Structure/format of the classes
Lean Manufacturing seminars?
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
In-house TrainingNow:
JPL – Basics of Supply Chain Management
Accu-sembly – Customized Basics of Supply Chain Management
Recently (within the last 12 months):
JPL – Fundamentals of Inventory Control
Avon – Basics of Supply Chain Management
Teknor Apex - Basics of Supply Chain Management
Advancing Productivity, Innovation, and Competitive Success© APICS 2005
The San Gabriel Valley Chapter of APICS
www.apics-sgv.org