Post on 14-Apr-2017
Develop Brand BasicsVishnu Gopal
Why?
Your brand is what most customers encounter first.
& first impressions matter.
It helps to put a little bit of thought into designing your
brand.
So, first: what do you need at this stage?
Two things:1) A Product Name2) A Product Logo
But: before jumping into deciding name & logo, let’s do
some prep-work.
Build 3 things to get more clarity:1) List down brand words
2) Create a moodboard3) Pick a colour swatch
Let’s go over those one by one.
1)List down brand words
List down a set of words that customer should feel/think about
when they see your brand.
e.g. what should a customer think of when he sees the Amazon brand?
A: “A-Z”, “reliable”, “fast”, “quality customer care”, “wide selection”, etc.
So write down that answer first, and then work backwards to create a
brand that satisfies all those answers.
More examples:Uber: “professional”, “slick”, “fast”, “good service”,
“reliable cars”Freshdesk: “fresh”, “new”, “different”, “the opposite of
boring”, “not business as usual”
Note: you can only do this after you’ve decided the 1 customer segment you should
focus on for the Alpha launch.See “Identify Customer Segment for Alpha”
2)Create a mood board
What’s a moodboard?It’s a list of images & graphics from the
internet that best represent your brand.
Pinterest is a good tool to use to collect & display these images.
Example mood board for a meetings app:
This is about evoking in the customer a certain “mood”. The same mood that you
want him to be in when using the product.
Products can be serious & business-like. Or they can be fun and playful. It depends on the problem space & customer needs.
3) Create a color swatch
Every brand uses a limited set of colours.
Let’s take SV.CO’s colours:
These colours are intended to evoke a certain mood:
“Friendly”, “Young”, “Cool”, “Bright”
As an exercise, look at the primary colours of other brands you use. For
e.g. why does Uber primarily use Black?
So this is what you have to do:1) List down brand words2) Create a mood board3) Pick a colour swatch
Submit attachments with all this information. 1) A list of brand words
2) A link to the mood board (on Pinterest or somewhere else)
3) A colour swatch