Detroit Tigers

A Digital Marketing Strategy:By Troy VillanuevaNew Media Driver’s LicenseMichigan State University

Opening Day: Re-Cap of 2013

▪ World Series Runner Up

▪ Jim Leyland Steps Down

▪ Prince Fielder Trade (welcome to Ian Kinsler)

▪ Cabrera Signs long term close to $292 Million!

Did you say $292 million?

Target Audience: Who’s a Fan? (of social media)

▪ Fans come in all ages

▪ But who uses Social Media?

▪ With the numbers shown we can target to anyone with our without Social Media.

Hey what’s the Big Idea? But, really how are we going to fill these seats?

▪ Top team in MLB = easy fan base

▪ Tickets easy to find

▪ “Dynamic Ticket Pricing”

▪ Partnered with StubHub

“Dynamic Pricing”: Tickets In Demand

▪ The average ticket price in 2013= $29.54 (13th highest in baseball)

▪ This year it’s around $31 (12-14th highest)

▪ Reasonable prices, especially with two new seating areas. (Jungle Bleachers & Pepsi Porch)

▪ BOTTOM LINE=Earlier you buy, the more you save

▪ http://www.stubhub.com/detroit-tigers-tickets/tigers-vs-orioles-4-6-2014-4381712/

Facebook: https://www.facebook.com/Tigers

▪ Detroit Tigers Facebook has 1, 570,733 likes and counting

▪ Easy access to photos

▪ Tickets easily accessible

▪ Player fan pages

▪ Game time feedback

▪ Facebook is easy to use

▪ Can use the like and share features to promote

▪ Fans can easily like and comment for possible giveaways

▪ SmartPhone application

▪ Free

Twitter: @tigers

▪ 405K Followers

▪ 15.7K Tweets

▪ Real time trending topics

▪ Straight to the point with 140 characters

▪ Game time updates with players Twitter handles

▪ Real time updating

▪ Personable feeback

▪ Promotions similar to Facebook. (re-tweets, favorites)

▪ SmartPhone application

▪ Free

Instagram: A picture is worth a thousand words? (tigers)

▪ 125K Followers

▪ Easy picture uploading

▪ Easy video uploading

▪ Easy access to player profiles

▪ Personable

▪ Similar to Twitter with tags, and user handles

▪ Linkable to Facebook

▪ Visual pictures give a sense of being close to the team

▪ User friendly

▪ Re-Gramming for promotional giveaways

▪ Free

How Much Can we Spend?

▪ According to Forbes.com the Detroit Tigers are worth $680 Million Dollars

▪ If we had 2 Full-Time Employees for each Social Media Sites (6 Total)

▪ With the average salary of $35-45K

▪ We would have a Digital Marketing budget of close to $500k

▪ Very doable

Got ya’ll!

Fin

I know we covered a lot in a short amount of time…but I’m confident we have a winning and cost efficient strategy.

We can please our loyal fans with cost friendly ticket prices, while getting them involved with our proven social media techniques.

Thank You for Your Time!www.facebook.com/troy.villanueva.399Twitter:@troyzilla555Instagram: troyzilla555LinkedIn: Troy Villanueva