REMEMBER. . .Desktop Publishing

GENERAL Face pictures into a publication City, state and zip code goes on the same line Place address on one or two lines but second line must

be under the first. Pictures must reflect the message you are trying to

communicate. Text size must convey the most important information. Think about what info. needs to be on the publication

and make sure you place it on the publication. You may go through the wizard on most publications

but you must erase ALL text boxes. Use no more than two or three different types of fonts.

However, choose fonts that are very different.

BUSINESS CARD Credit card size Landscape orientation Individual name on card must include their

title Large businesses may not need a person’s

name Include address, phone #, fax #, website

address and email address Hours may be included Slogan/Logo Picture can be text Logo/Slogan must be same on all publications

EXAMPLE OF BUSINESS CARD

LETTERHEAD Place on 8 ½ x 11 sheet of paper in portrait

orientation. Letterhead can not go below 2 ½ inches from top May have information at bottom but no larger

than one inch. Logo/Slogan must be same on all publications Include address, phone #, fax #, website address

and a general email address i.e., support@intel.com

No personal names because people leave the business.

No other information can be on the letterhead. Remember this is to place in the printer and print

a letter on the page.

EXAMPLE OF LETTERHEAD

FLYER 8 ½ x 11 sheet of paper Can be portrait or landscape orientation Very large pictures Very large text Very LITTLE text (no paragraphs) Include who, what, where, when, and occasionally

why. It is not necessary to place who, what, when, where and why WORDS before the information i.e., What: Blood Drive

Control white space; not too much or little. Remember white space gives the reader a chance to rest their eyes and it also leads people to the next information you want them to see.

Logo/Slogan must be same on all publications (if used)

EXAMPLE OF FLYER

INVITATION Go through the wizard Will use one sheet of paper but will print

actually four sides. Include who, what, when, where and

why Include pictures that help to

communicate your message. Logo/Slogan must be same on all

publications

EXAMPLE OF INVITATION

POSTER Larger than 8 ½ x 11 sheet of paper Must use 300 ppi instead of 72 ppi Very large pictures and/or text Name of business Not necessary to put any other contact

information except for business (optional-very small)

Logo/Slogan must be same on all publications (if used)

EXAMPLE OF POSTER

PROGRAM Go through wizard and erase all text

boxes Logo/Slogan must be same on all

publications (if used) Use lots of pictures Include events and times Print information on all four pages

EXAMPLE OF PROGRAM

NEWSLETTER Go through wizard and erase all textboxes Make ONLY TWO columns no matter how

many columns the publication on the wizard uses.

Two pages and print front and back. No more than ½” between columns. The two columns should end on the same

line. Use leading if needed to change the spacing.

Heading only on the first page Do not use a table of contents with only two

pages.

NEWSLETTER CONTINUED Use the same heading styles on all headings. Follow

font, size, color, alignment, spacing, etc. Place pictures on the edge. You should never have

text around all four sides of a picture. Two sides are even better. Our eyes have to jump over the picture. The least our eyes have to jump the better.

One picture per article. If you use more pictures, you must get approval.

Pictures should be the right size. Don’t put pictures in an article just to take up space.

Pictures are to enhance the article so use relevant pictures.

Place pictures in the article where you are talking about it. If picture is not in article, put a caption below the picture.

NEWSLETTER CONTINUED Text should be no larger than 10 to 12 pts. using

Courier New. I am not saying to use Courier New. I am saying to use a font size no larger than Courier New size 10 to 12.

Use one inch margins all the way around. Use a San Serif, Serif, or Decorative font for the

heading Use a serif font for the body or the approved san

serif fonts. San serif approved fonts are Tahoma, Verdana, and Arial.

Use a font that is easy to read. Never use all caps or cursive writing in the body. All caps is acceptable for the heading main heading

and the article headings.

EXAMPLE OF NEWSLETTER

BROCHURE Go through wizard and erase all

textboxes. Use a trifold brochure. Two pages and print front and back in

landscape orientation. The columns should end on the same

line. Use leading if needed to change the spacing.

Use the same heading styles on all headings. Follow font, size, color, alignment, spacing, etc.

BROCHURE CONTINUED Place pictures on the edge. You should never

have text around all four sides of a picture. Two sides are even better. Our eyes have to jump over the picture. The least our eyes have to jump the better.

You may use as many pictures as needed to get your message across to the reader-don’t overkill.

Pictures should be the right size. Don’t put pictures in an article just to take up space.

Pictures are to enhance the article so use relevant pictures.

Place pictures in the article where you are talking about it. If picture is not in article, put a caption below the picture.

BROCHURE CONTINUED Text should be no larger than 10 to 12 pts. using

Courier New. I am not saying to use Courier New. I am saying to use a font size no larger than Courier New size 10 to 12.

Use a San Serif, Serif, or Decorative font for the heading

Use a serif font for the body or the approved San Serif fonts. San serif approved fonts are Tahoma, Verdana, and Arial.

Use a font that is easy to read. Never use all caps or cursive writing in the body. All caps is acceptable for the heading main

heading and the article headings.

EXAMPLE OF BROCHURE