Principles of Design

DESIGNING YOUR COMPOSITION’S ARTWORK

PRINCIPLES OF DESIGN

How do you consume music?

WHAT DO YOU SEE?

What images of cover art come to your mind?Let’s look those up…

Google Image Search

BRAINSTORMING

What do you like about those images? How do the images inform or relate to the

music?

Task: You will create a work of art that will symbolize your composition.

You will hand in the following:• Rough sketch of your idea that itemizes the materials

you will need to gather to create your artwork;• The final copy of your artwork on 8 ½ x 11” paper; and• A rationalization of your design choices based on the

principles of design discussed in the class.

YOUR TASK

Basic Design Principles A design must have:

• Balance

• Proportion

• Rhythm

DESIGN PRINCIPLES

BalanceBisymmetrical:• Draw a line through the centre, and

both sides are the same.

Asymmetrical:• Draw a line through the centre, and

both sides are different, but both sides are given the same weight or importance.

DESIGN PRINCIPLES

BALANCE: BISYMMETRICAL

BALANCE: ASYMMETRICAL

Proportion: The relationship of the size of each part of the design to the other parts:

• Sizes of items should complement each other;

• No strict rules, but it should be pleasing to the eye, or out of proportion for effect.

DESIGN PRINCIPLES

PROPORTION

Rhythm: the force that leads our eye from one part of the design to another and evokes an emotional response

*** This is very important for music artwork design!

• A still image can makes us feel calm or relaxed;

• A busy image can make use feel excited or anxious.

DESIGN PRINCIPLES

RHYTHM

RHYTHM

These elements are what help create the Principles of Design:

• Line;• Colour;• Value;• Texture;• Space.

ELEMENTS OF DESIGN

ELEMENTS OF DESIGN

Line:

• Helps create an emotional response;

• Exact, clear and forceful;

• Sketchy, angular and aggressive;

• Flowing, smooth and gentle.

DESIGN ELEMENTS: LINE

DESIGN ELEMENTS: LINE

DESIGN ELEMENTS: LINE

Colour:• Helps create emotional response:• Vibrant, warm colors (red and orange) = strong

emotions;• Cool colours (blue) = calm, peaceful feeling;

• Identical designs have a very different impact when published in different colours;

• Also consider the way colours work together or work against each other.

DESIGN ELEMENTS

Value: • The lightness or darkness of

colours;

• The value of a colour can change its emotional response.

DESIGN ELEMENTS

DESIGN ELEMENTS: COLOUR AND VALUE

DESIGN ELEMENTS: COLOUR AND VALUE

DESIGN ELEMENTS: COLOUR AND VALUE

Texture:• Can help influence emotional response;• Life experience tells us how things feel;• After we know, we only need to see objects

to know how they feel;• The effect of a smooth, shiny surface is quite

different from a rough, dull one – quite often, the contrast is very effective.

DESIGN ELEMENTS

DESIGN ELEMENTS: TEXTURE

DESIGN ELEMENTS: TEXTURE

DESIGN ELEMENTS: TEXTURE

Space:

• The play between empty-space and filled-space;

• Can have very diverse emotional responses.

DESIGN ELEMENTS

DESIGN ELEMENTS: SPACE

DESIGN ELEMENTS: SPACE

DESIGN ELEMENTS: SPACE

Image

Title of the Composition

Band Name or Composer’s Name

SO WHAT DO YOU NEED?

DESIGN ELEMENTS

DESIGN ELEMENTS

DESIGN ELEMENTS

DESIGN ELEMENTS

DESIGN ELEMENTS

DESIGN ELEMENTS

DESIGN ELEMENTS