DESIGNING WITH EMPATHY

Tools for User Experience & Designing for Context

“At the end of the day people won't remember what you said or did, they will remember how you made them feel.”

― Maya Angelou

TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO KNOW WHO YOU ARE

DESIGNING FOR.

Glennette Clark @glennette 202-683-9508

THE PERSONA

Glennette Clark @glennette 202-683-9508

TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO SEE

THINGS FROM THEIR POINT OF VIEW.

Glennette Clark @glennette 202-683-9508

THE EMPATHY MAP

www.XPLANE.comGlennette Clark @glennette 202-683-9508

TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO

ASSESS AND UNDERSTAND THE CONTEXT.

Glennette Clark @glennette 202-683-9508

THE CONTEXT MAP

Glennette Clark @glennette 202-683-9508

Socio-Cultural

Information

DevicePhysical

TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE

TO UNDERSTAND THE PROBLEM.

Glennette Clark @glennette 202-683-9508

THE PROBLEM STATEMENT

I,

I want to

So that I can

[Insert Name]

[Do Something]

[Achieve a Goal]

Glennette Clark @glennette 202-683-9508

EMPATHETIC DESIGN TOOLKIT

+ +

Glennette Clark @glennette 202-683-9508

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Persona Empathy Map Context Map

I,

I want to

So that I can

[Insert Name]

[Do Something]

[Achieve a Goal]

Problem Statement

Glennette ClarkSenior UX Consultant

Aquilent@glennette

202-683-9508

Questions?