Designing Persuasive Systems for User Engagement in Collaborative Interaction

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Social influence concepts have great potential to positively affect the behaviors and attitudes of individuals. Drawing on socio-psychological theories, this study explores how social influence design principles alter user engagement in collaborative interaction during public events. Based on a theory- driven research model, a persuasive information system comprising social influence design principles of cooperation, social learning, and social facilitation was implemented and examined with a sample of 101 participants. The results reveal interactions between the design principles and their capacity to explain the persuasiveness of the system, which further substantially predicts the actual engagement of participants in collaborative interaction and their intention to use such systems in the future. Both cooperation and social learning are significantly correlated to perceived persuasiveness, and the cooperation also noticeably moderates the effect of social facilitation on social learning. These findings are potentially instrumental in achieving a richer understanding of how best to further harness social influence for enhanced user engagement through novel socio-technical environments and for the future development of persuasive systems.

Transcript of Designing Persuasive Systems for User Engagement in Collaborative Interaction

Social Cognitive Theory

Technology acceptance literature

Social Influence

Social Learning

Social Facilitation

Cooperation

Persuasive Systems Design

SOCIAL LEARNING

COOPERATION

SOCIAL

FACILITATION

SOCIAL FACILITATION

COOPERATION

5 sessions

101 respondents

34 Female / 67 Male

Age 19 -‐ 48 years

57 used the system

agnis.stibe@gmail.com

Designing Persuasive Systems for User Engagement in Collaborative Interaction

Social Media

Transcript of Designing Persuasive Systems for User Engagement in Collaborative Interaction

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