Designing Mobile Experience

Omer Bar - Hubanana

Define the Experience

What do we want to achieve ?

Actions !

The User

Who Why WhenWhereHow

White male Age18-35 years old

tech savvyfrom the US

Dan Halpern24 years oldPC engineer Phoenix, AZ

VS.

Why

When

Where is the user coming from

How

Learn the technology

Native vs. Html 5

Vs.

Money Vs. Spread

Mobile last Mobile first Mobile best

It's still part of an eco system

Device eco system

Communication eco system

Notifications

Auto Awesome

Email

SMS

The number 1 way customers prefer to get offers ?

Text messages

!source:YouGov

The new mobile

Simplicity

Use the all sensors

Also on Html5

Bigger fingers smaller screens

Adopt trends

The day the PC died

Thank you !