USING USER EXPERIENCE TO TELL A STRONG BRAND STORY

DESIGNING FOR WORDPRESS

CO-FOUNDER SEVENALITY

ORGANIZER UX ORLANDO CO-ORGANIZER WORDPRESS ORLANDO

DAVID YARDE

TWITTER: @SEVENALITY / @DSMY

THINK ABOUT THE LAST PRODUCT OR SERVICE YOU PURCHASED. DID IT MAKE YOU HAPPY, FRUSTRATED OR MEH?

WHAT IS USER EXPERIENCE(UX)?

EVERY ASPECT OF THE USER'S INTERACTION WITH A PRODUCT, SERVICE, OR COMPANY THAT MAKE UP THE USER'S PERCEPTIONS OF THE WHOLE. USER EXPERIENCE DESIGN AS A DISCIPLINE IS CONCERNED WITH ALL THE ELEMENTS THAT TOGETHER MAKE UP THAT INTERFACE, INCLUDING LAYOUT, VISUAL DESIGN, TEXT, BRAND, SOUND, AND INTERACTION. UE WORKS TO COORDINATE THESE ELEMENTS TO ALLOW FOR THE BEST POSSIBLE INTERACTION BY USERS.

UXPA, Usability Body of Knowledge, Glossary

UX IS DEFINED AS..

ISN’T THAT THE SAME AS USABILITY?

IT IS IMPORTANT TO REALIZE THAT USABILITY IS NOT A SINGLE, ONE-DIMENSIONAL PROPERTY OF A USER INTERFACE. USABILITY HAS MULTIPLE COMPONENTS AND IS TRADITIONALLY ASSOCIATED WITH THESE FIVE USABILITY ATTRIBUTES: LEARNABILITY, EFFICIENCY, MEMORABILITY, ERRORS, SATISFACTION.

Jakob Nielsen, Usability Engineering, 1993, p. 26

ITS MORE THAN THE THEME YOU CHOOSE OR WHAT COLOR TO DESIGN A BUTTON.

IT'S HOW USERS▸ Read your blog

▸ Listen to or watch interactive content

▸ Navigate within your site

▸ Fill out forms

▸ Share posts to social media

TO BEGIN, CLEAR GOALS MUST BE DEFINED

E-COMMERCE MARKETING INTERACTIVEEACH SEGMENT REQUIRES A DIFFERENT APPROACH AND HAS A DIFFERENT AUDIENCE REACTION

KNOW YOUR AUDIENCE.

NEVER INTERRUPT THE USER*ASK YOURSELF IS THAT ON VISIT POP UP REALLY IN THE USERS BEST INTEREST.

HOW DOES IT ALL RELATEUSER EXPERIENCE + WORDPRESS + BRANDING + CONTENT

A STRONG BRAND STORY HELPS TO▸ Establish a community around your brand

▸ Evolve your offerings and reach

▸ Evangelize your brand more effectively

▸ Execute with intense collaboration

WITHOUT A STRONG BRAND STORY, ATTEMPTS AT BUILDING A STRONG PRODUCT OR USER EXPERIENCE IS FUTILE

TOO OFTEN WE FOCUS MORE ON EXECUTION BEFORE DEFINING AND CLEARLY COMMUNICATING THE PRODUCT OPPORTUNITY OR VALUE PROPOSITION.

A STRONG STORY HELPS THE PRODUCT ▸ prevent scope creep

▸ prevent extended timelines

▸ prevent it going over budget

▸ prevent frantic feature reduction to match budgets

A STRONG STORY HELPS THE TEAM▸ to stop chasing tasks

▸ to not lose passion for their jobs

▸ prevent burnout

▸ overall job dissatisfaction

A STRONG STORY HELPS USERS▸ Not be confused by what they see vs their expectations

▸ Adopt the product better into their lifestyle

▸ Talk about it to their friends and share within their social outlets

EXAMPLES & TOOLS

HAPPYTABLES.COM

SLATE ADMIN THEMEhttps://wordpress.org/plugins/slate-admin-theme/

GUSThttps://wordpress.org/plugins/gust/

DRAG & DROP FEATURED IMAGEhttps://wordpress.org/plugins/drag-drop-featured-image/

FEATURED IMAGE COLUMNhttps://wordpress.org/plugins/featured-image-column/

SIMPLE PAGE ORDERINGhttps://wordpress.org/plugins/simple-page-ordering/

IMSANITYhttps://wordpress.org/plugins/imsanity/

ADMIN POST NAVIGATIONhttps://wordpress.org/plugins/admin-post-navigation/

ENABLE MEDIA REPLACEhttps://wordpress.org/plugins/enable-media-replace/

THIS LOOKS LIKE A LOT, I THINK I NEED HELP. www.sevenality.com

QUESTIONS?

THANKS!

TWITTER: @SEVENALITY / @DSMY

WWW.SEVENALITY.COM