Designing Engaging Experiences Agenda Festival Kaospilots, 2016

Kaospilot Experience

Design

Interdisciplinary

Human Centered Innovation

Real World Cases

We believe in engaging experiences

What is experience design?

What is experience design?

Experience design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience.

How do you do that?

By guiding attention, surpassing expectations and engaging people emotionally.

Ultimately… Experience Design:

Should make peoples life better and solve

their problems (even ones they didn’t know

they had.)

How do you design engaging experiences?

5E Experience Model

2. Entry

1. Excitement

3. Engagement

4. Exit

5. Extension

Core Meaning

Core Meaning

To Designing a Meaningful Experience: Start with What is Meaningful

2. Entry

1. Excitement

3. Engagement

4. Exit

5. Extension

Animation Theming Storytelling

Sensory stimulationCo-creation Game & play dimensions

To Designing a Meaningful Experience: Engage people on their journey

Rituals

Research Guides All Design Decisions

1. Excitement >Design the first contact

2. Entry >The atmosphere matters

3. Engagement > Personal

3. Engagement >Purposeful

3. Engagement >Good Experience Design is Good Storytelling

4. Exit Clean Finish

5. Extension >Follow up and follow through

Thank you!

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Find this presentation on Slideshare: Andy Sontag