www.nordkapp.fi@Nordkapp

Designing DiscreetnessThingsconSami Niemelä @samin / sami@nordkapp.fi

www.nordkapp.fi@Nordkapp

www.nordkapp.fi@Nordkapp

About me

hello world Web Designer

Tampere School of Art & Media

1995 2014

Where

Education

2000

Aalto Medialab, HSE…

Graphic Designer Interaction Designer

Freelance / Neocite Communications Oy

What

TUT Poko / EMI

Alma Media NV

Luxus

2005

NYD

Nokia Design Nordkapp

Creative Director

Talks / lecturing

Ux-LX, Playful, BMWi Guggenheim Labs…

www.nordkapp.fi@Nordkapp

1— Consulting & Design Services !

2— Product development

#invisiblethings @NKLabs

We are here

http://www.youtube.com/watch?v=Wu7tMD3ufKI

mobile first › behaviour first

Context & Simplicity over complexity.

Language matters

Behaviour matters

www.nordkapp.fi@Nordkapp

Humans first Human factors Services Software Hardware

http://www.youtube.com/watch?v=Wu7tMD3ufKI

Shine MISFIT WEARABLES 2013

http://www.youtube.com/watch?v=Wu7tMD3ufKI

Moves PROTOGEO 2013

iZettle

Aether Cone

imag

e cr

edit

: BER

G /

Lit

tle

Pri

nter

htt

p://

berg

clou

d.co

m

Twitter Cuckoo Clock BERG 2013

imag

e cr

edit

: BER

G /

Lit

tle

Pri

nter

htt

p://

berg

clou

d.co

m

Good Night Lamp 2012–

http://www.youtube.com/watch?v=Wu7tMD3ufKI

http://motorola-blog.blogspot.fi/2014/03/moto-360-its-time.html

Sketching the future

“How could we make ______ more discreet?”

Reframing: !

What: private → personal → shared → common → public !

How: (haptics + screens + touch + voice + other) = 100% !

When: Now → next year → three → five years or more !

from a… merchant thing to self cleaning clothing car UI to self driving car experience public screens to smartphone + sensor network vending machine to 3D printing closet public screen to discreet transport ticketing

www.nordkapp.fi@Nordkapp

@samin