DESIGN THINKING: A DANGEROUS METHOD

ALEX & RYO FOR HYPER ISLAND 2015

HI. WE ARE ALEX & RYO.THETEAMCANVAS.COM IAD 13

IDEO MGD 13

TODAY WE ARE GOING TO GET SOME HANDS-ON EXPERIENCE WITH DESIGN THINKING

A → B

START WITH HUMANS

DESIRABILITY (HUMANS)

VIABILITY (ORGANIZATION)

FEASIBILITY (TECHNOLOGY)

START HERE.

THE APPROACH

DESIRABILITY (HUMANS)

VIABILITY (ORGANIZATION)

FEASIBILITY (TECHNOLOGY)

AIM HERE

THE APPROACH

1. INSIGHT 2. STRATEGY 3. DESIGN 4.COMMUNICATION

THE PROCESS IS USUALLY DESCRIBED LIKE THIS:

BUT IN REALITY IT IS LIKE THIS:

BEFORE WE START: 1. TEAMS 2. HANDOUTS 3. TIMING & PACE

THE CHALLENGE FOR TODAY

HOW MIGHT WE ENGAGE HYPER ISLAND STUDENTS FROM DIFFERENT PROGRAMS TO COLLABORATE MORE?

1.EXPLORE EMPATHICALLY

DESIGN THINKING: A DANGEROUS METHOD 1

How might we engage Hyper Island students from different programs to collaborate more?

STEP 1. INTERVIEW 25 MINUTES

Put here everything important that you get from the interviews. Focus on needs, problems, pains, frustrations. Ask ‘Why?’ a lot. Show empathy and get deeper. Gather valuable insights.

2.UNDERSTAND NEEDS BEHIND FRUSTRATIONS

DESIGN THINKING: A DANGEROUS METHOD 2

STEP 2. LIST THE KEY NEEDS AND THE KEY INSIGHTS 10 MIN

STUDENT’S NEEDS

INSIGHTS AND REAL MOTIVATIONS

Start with a verb. E.g.: to create side projects for his/her portfolios

Whatever interesting you discover while interviewing. E.g. people just want to hang out together more, but are a bit afraid because they are not familiar with each other

3.FRAME THE REAL PROBLEM SO YOU CAN SOLVE IT

DESIGN THINKING: A DANGEROUS METHOD 3

STEP 3. DEFINE THE PROBLEM 5 MIN

Students are looking for a way to…

____________________________________________________________________The key need that you observed

______________________________________________________________________

at the same time…

,

______________________________________________________________________

______________________________________________________________________All the valuable insights that you got

____________________________________________________________________

4.IDEATE

7 RULES OF BRAINSTORMING FROM IDEO

RULE #1. DEFER JUDGMENT

RULE #2. ENCOURAGE WILD IDEAS

RULE #3. BUILD ON IDEAS OF OTHERS

RULE #4. STAY FOCUSED ON THE TOPIC

RULE #5. ONE CONVERSATION AT A TIME

RULE #6. BE VISUAL

RULE #7. GO FOR QUANTITY

DESIGN THINKING: A DANGEROUS METHOD 4

STEP 4. SKETCH 6 DIFFERENT SOLUTIONS TO THE PROBLEM 10 MIN

_____________________________________________________________________________You can put the problem from step 3 here ↑

5.GATHER INSIGHTS FOR YOUR IDEAS WITH SHORT FEEDBACK LOOPS

DESIGN THINKING: A DANGEROUS METHOD 5

STEP 5. SHOW YOUR SOLUTIONS + GATHER FEEDBACK 20 MINUTES

Don’t try to sell your solution, rather show what you got and empathically listen to the feedback. Write down the key insights: what resonates with people, what doesn’t work for them, what are the ways they see to enhance the solutions.

6.NARROW DOWN YOUR IDEAS INTO ONE SINGLE SOLUTION

DESIGN THINKING: A DANGEROUS METHOD 6

STEP 6. REFLECT AND COME DOWN TO A SINGLE SOLUTION 10 MIN

Sketch your solution here

7.CREATE A PROTOTYPE: SOMETHING TANGIBLE THAT PEOPLE CAN USE OR EASILY IMAGINE USING

DESIGN THINKING: A DANGEROUS METHOD 7

STEP 7. PROTOTYPE 30 MINUTES

Not here. It’s time to get your hands dirty!

8.SHOW YOUR PROTOTYPE TO PEOPLE, LET THEM USE IT AND THEN HONESTLY COLLECT THEIR FEEDBACK

DESIGN THINKING: A DANGEROUS METHOD 8

STEP 8. SHOW YOUR PROTOTYPE, GATHER FEEDBACK 20 MINUTES

+ What works well: – What could be improved:

Questions: Ideas:

9.ITERATE

DESIGN THINKING: A DANGEROUS METHOD 9

STEP 9. ITERATE 15 MINUTES

Get your hands dirty again!

10.Deliver

Create a story based on your journey

DESIGN THINKING: A DANGEROUS METHOD 10

STEP 10. PRESENT 6 MINUTES TO GET READY + 4 MINUTES PER GROUP

Present your journey and the solution

REFLECTION TIME

QUESTIONS

• How involving real people changed the way you worked?

• How did it feel to show unfinished prototype to someone?

• How does it feel to work in a really fast tempo?

• What would be one single thing from today that you would take to your next project?

WHY IS IT A DANGEROUS METHOD?

BE BRAVE. BE DANGEROUS. BE THE CHANGE YOU WANT TO SEE IN THE WORLD

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ALEX IVANOV & RYO TAKAHASHI@HELLOALEXIVANOV

DESIGN THINKING: A DANGEROUS METHOD