Post on 01-Dec-2014
description
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Design Thinking in Technology Projects
Gabriel Simonet
@gabrielsimonet gsimonet@genexus.com
DESIGN THINKING
What is design?
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Making things look nice
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A creative process to solve a problem
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“Design is doing things with intention”
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Design THINKING
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“Our customers no longer accept complexity” CEO, SAP
“Our customers no longer accept complexity”
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“The lines between hardware, software, and services are blurred or are disappearing.
The only way you can pull this off is when everyone is working together well”
CEO, APPLE
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Complexity and Uncertainty
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Control and Predictability
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PUZZLES
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Mysteries�
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WE NEED TO START USING NEW TOOLS
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From complexity to needs
SAP: Through standardization Apple: Finding the essence
GeneXus: Simplification by automation
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How can we find that, for our companies?
Design Thinking
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Design Thinking
Using Design methodologies, tools and empathy to quickly identify & leverage client needs
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Design Thinking
User Centered
Cooperative
Abductive
Inquisitive
Experimental
Fast
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Design Thinking adds value, fast
A few stories, for fun
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User-Centered
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Custom Business M&M
USER-CENTERED ?
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CINTHIA-CENTERED
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FOCUS, EMPATHY, MISSION
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REFRAMING
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Wii
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LESS TECHNOLOGY, RIGHT VALUE
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THE RIGHT PROBLEM
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THE RIGHT PROBLEM APPLE
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DO THINGS RIGHT, THE RIGHT THING DO
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Google Search
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Jon Wiley
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“I think the search is slow”
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E = mc2
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“Now it’s faster. But I think it’s still slow”
Last Tips
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Seek diversity Seek designers
Empathize with clients
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Instead of technology and features, start talking about
ideas and solutions
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“Design is doing things with intention”
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“Design is doing things with intention”
Design, thinking.
, thinking
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Stay open Stay optimistic
Listen
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Stay open. Stay optimistic.
Listen.
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Stay open Stay optimistic
Listen