From Efficiency to Innovation Design Thinking & Business Model Innovation

Dr. Tobias Hildenbrand, SAP Products & Innovation

NaKoGi Workshop, Walldorf, 1 July 2015

© SAP 2015 | 2 WHERE DID WE COME FROM?

Source: SAP

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Where do we want to go?

“Back to the Roots”

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Customer-Centered Innovation

Approach: Customer- Centered

Goal: Innovation

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Conduct regular Retrospectives

Split organization into teams

Split work

Split time

Deliver more frequently

Risk Risk

Deliver more reliably and predictably

Reducing Risk with Large-Scale Lean & Agile Development

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However, Agile Development starts with a Product Vision

?

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Putting ourselves into the Shoes of the End Users

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Design Thinking to Develop Empathy & Product Ideas

Why Worry about Business Models?

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Often, it‘s not about the product, but the business model

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Why should SAP worry about Business Models?

Industry Clouds

Business Networks Platform-as-a-Service

Internet of Things

What is a Business Model?

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Describe your Business Model Baseline

Network & Enterprise View

http://www.youtube.com/watch?v=QoAOzMTLP5s

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SAP’s Classic Business Model – On Premise Business Suite

Business Model Development & Innovation (BMDI)

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Business Model Development & Innovation (BMDI™) An Iterative Approach to Find the Appropriate Business Model for Products

Baseline Appropriate

Business Model

Version n Version n+1

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Analyze & Improve

Challenge & Change

Test & Verify with MVPs

Evaluate & Decide

w/ Business Case

Enterprise View = Business Model Canvas

Business Model Network View

Business Model Design with BMDI™

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How do BM Design and Design Thinking come together?

Project Example: SAP Sports One

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Innovation Culture Mix at SAP – Framework and Examples

Framework: William E. Schneider

Thank You ! Comments or Questions?