Design Sprint

Post on 21-Mar-2017

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Transcript of Design Sprint

DESIGN SPRINTHOW TO DESIGN, PROTOTYPE AND TEST PRODUCT IN 5 DAYS

Marian Mota

UX Consultant 2.5 years in Eleks, 4 years in SoftServe 30 projects Team of 5 designers

Traveling, Bike, Comics, Cinema

MARIAN MOTA

Design sprints are a process for teams of any size to solve and test design problems in 2-5 days.

Its answering critical business questions through design, prototyping, and testing ideas with customers.

DESIGN SPRINT

The Design Sprint process, created by Google Ventures, is rooted in the Design Thinking mindset.

Basically, Design Thinking is a structured way for product teams break out of the mold of corporate processes. It’s about involving the perspectives of the user, business and technology, to provide a way to create the “next big thing”.

DESIGN SPRINT

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO, IDEO

DESIGN THINKING

DESIGN SPRINT

What problems, needs, and motivations do people have?

Do people understand your product’s value proposition?

Which messages are most effective at explaining your product?

Can people figure out how to use your product?

Why do people stop using your product?

Why don’t people adopt new features when you launch them?

DESIGN SPRINT

DESIGN SPRINTIS SUPER FAST

Understand Diverge Converge Prototype Test

DESIGN SPRINT

Each of the stages can include design best practices, known as methods, such as “user interviews” or “competitive reviews.”

There are more than 40 possible methods, and you never need to use all of them. Select the right methods for your sprint, or add and invent your own best practices.

DESIGN SPRINT

DAY 0Select and invite the sprint team Prepare the sprint room Prepare the supplies Gather data

DESIGN ROOM

Your own Design War Room with Whiteboards, rolling desk, etc.

SUPPLIESSharpies, paper, tape, sticky notes, voting dots, a timer

TEAMThe sprint team should include designers, engineers, product managers and experts.

1. UNDERSTANDUnderstand who the target audience is. Come to a common understanding of the goal and business opportunity for the sprint. Agree upon what success will look like and how it will be measured.

Name Behaviors

Needs and GoalsFacts and Demographics

COMPETITORS

DESIGN PRINCIPLES

Imagine it’s time to launch your product. What is the first announcing

tweet you will send out?

FIRST TWEET

2. DIVERGEThe purpose of these activities will be to generate insights and churn out many possible solutions to address the Problem Statement.

Individual and group Mind Mapping Rapid iterative individual sketching or “Crazy 8s” Storyboarding Silent Critique and vote (5-10 minutes) Repeat

SKETCH THE MOST IMPORTANT USER STORYHighlights the story most critical to the challenge at hand. Where does your customer start, where should they end up and what needs to happen along the way?

CRAZY EIGHTSGive everyone a sheet of paper and ask them to fold it 3 times 1 min

Ask the team to unfold the paper and notice the 8 grid rectangle created. Ask them to sketch 8 ideas in 5 mins, one in each rectangle.

STORYBOARD

SILENT CRITIQUE

This allows everyone to form their own opinions before they get biased by others.

3-MINUTE CRITIQUES (3 MINUTES PER IDEA)At this point, the team can discuss the best ideas and decide which ones to prototype.

3. CONVERGEDefine a minimal viable product and decide what to test and prototype.

Identify conflictsEliminate solutions that can’t be pursuedList out assumptionsIdentify how each assumption will be testedCreate a prototype storyboard to define what needs to be prototyped Write user test script

ASSUMPTIONS

STORYBOARDa comic book-style story of your customer moving through the previously-defined critical path. The storyboard is the blueprint for the prototype

Low cost rapid way of gaining insights about what the product needs to be

The end results will help the team understand what is working and what is not

4.PROTOTYPE

TYPESPaper prototypes Keynote Wireframes Interactive prototypes, like InVision, Marvel, POP, Origami, Pixate Axure HTML+CSS

SKETCH

INVISION

User test

Stakeholder feedback

Technical feasibility check

5.VALIDATE

Test with at least 4 people

Test people individually

Prepare questions in advance

Observe and take notes, record if you can.

Use understandable language.

The results may not match your expectations

USER TEST

Observe and interview customers as they interact with your prototype.

Observe and interview customers as they interact with competitive products.

Debrief with the team of the day’s testing sessions

USER TEST

We're testing the software, not you

USER TEST

Sketch

InVision

QuickTime

Join.Me

Evernote

TOOLS

YOU’VE FINISHED YOUR DESIGN SPRINT! NOW WHAT?

Most stuff worked

Some big questions

Everything exploded

MATERIALS

http://bit.ly/1bVi7ke