Design Research Jan 23, 2015

Uncovering the "How and Why" and developing Empathy for the end users

One of the main objectives of user research is to try to understand ‘why’ a pattern exists. “Statistical methods can help you spot patterns, but they don’t allow you to identify why a pattern exists.”

- Donna Spencer

Contextual Inquiry

Field Visits

Review and Regroup

Set up objectives Active listening

Ask why and how constantly

Avoid leading questions

What to look for...

Clarification

Next steps

Share knowledge with teammates

Mapping exercises; Card sorting; Physical props

A ctivitiesE nvironmentsI nteractionsO bjects U sers

Wrap UpIntroduction Main Observation period

User Journeys

Card Sorting

The classic "Double Diamond"

Design Methods

Human Centered Design The 'IDEO' way

Design Methods: HCD

Cooper and personas

Design Methods: Personas

Adaptive Path and Web 2.0:

http://www.wired.com/2014/10/adaptive-path-end-of-the-web-2-0-era/

Doing Thinking Feeling

Design Methods: Experience Mapping

Frog and Venture Design

http://www.wired.com/2014/12/disappearing-business-of-design/

Design Methods: Future trends "Venture Design"

More Resources

http://mappingexperiences.com/

http://www.designkit.org/resources/1

http://ciid.dk/tools_workshops/

http://www.frogdesign.com/work/frog-collective-action-toolkit.html

http://rosenfeldmedia.com/

http://www.luma-institute.com/home.html

http://service-experience-conf.com/