Post on 13-May-2015
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
I M M I G R AT I O N I N B A R C E L O N A
C O L O M B I A N I M M I G R A N T S I N B A R C E L O N A
INDEX
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
EXECUTIVE SUMMARY
1. OVERVIEW OF SPAIN´S EMIGRATION AND IMMIGRATION
1.1 HISTORY OF EMIGRANTS
1.2 HISTORY OF IMMIGRANTS
1.3 ACTUAL IMMIGRATION
2. IM M I G R AT I O N I N BA R C E L O N A
2.1 OVERVIEW
2.2 PRINCIPAL NATIONALITIES
2.3 IMMIGRATION EMIGRATION
3. CO L O M B I A N I M M I G R A N T S I N BA R C E L O N A
3.1 BASIC INFORMATION
3.2 SOCIALNETWORK
3.3 PERSONAS
3.4 GOAL STATEMENT
3.5 CULTURAL EXPRESSIONS
4. UN D E R S TA N D I N G CO L O M B I A N S I N BA R C E L O N A
4.1 BASIC INFORMATION
4.2 SOCIALNETWORK
4.3 PERSONAS
5. AN A LY S I S & SY N T H E S I S
4.1 BASIC INFORMATION
4.2 SOCIALNETWORK
4.3 PERSONAS
ANNEX
CONTACT
3
5 - 8
9 - 13
14 - 24
25 - 39
40 - 45
46 -48
49 - 50
E X E C U T I V E S U M M A R Y
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
The purpose of this document is to have a general and specific understanding of immigration in Spain, and a specific focus
on immigration in Barcelona, Colombian immigration and the experience of them living in Barcelona and the process from
legality, illegality and legality again.
Chapter 1: Overview of Spain´s Emigration and Immigration
In this chapter we can have a n overview of a border context and see what were the influential aspects of emigration and how this
transformed so drastically.
Chapter 2: Immigration in Barcelona
This chapter shows a mer specific are oaf research Barcelona and how the immigrants are distributed and general information about all
nationality immigrants in Barcelona.
Chapter 3: Colombian Immigrants in Barcelona
Closing the scope just to Colombian Immigrants in Barcelona and how are their life experiences, what type of Colombians live in
barcelona and why they are here.
Chapter 4: Understanding Colombians in Barcelona
Focusing the research in one interview and haw was his transitions in terms of legality to stay here in barcelona, for this there
were interviews, vox pop, collage, that gave the sufficient information to do find some needs.
Chapter 5: Analysis and synthesis
In this chapter after looking at the needs we developed some concepts that could improve the needs of the interviewee and
developed some Concepts that could improve his life in one way or another.
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OVERVIEW OF SPAIN´S
EMIGRATION AND IMMIGRATION
C H A P T E R 1
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OVERVIEW OF SPAIN
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
C H A P T E R 1
Since the beginning of the civil war 1936 - 1939 a very high number of republicans
exiled to europe and Latin America, the chosen destinies where Venezuela,Uruguay,
Mexico, Cuba, Chile and Argentina. After the autarky and the stabilization plan after
the second world war Spaniards started emigrating to europe (France, Germany,
Switzerland and UK) also from the fields to the cities this at the beginning of the 50
´s. This massive emigration lasted until the crisis of 1973 when people start to come
back to Spain this migratory status starts to changes in the 80´s when Immigration
starts to gain much more strength.
1.1 HISTORY OF EMIGRANTS
The last census (1 of January 2010) show that there are 1.574.123 Spaniards living
abroad, distributed in mostly equivalent gender, but very unequally regarding the
places by continent. 60.1% live in America, 26.9% Europe and the rest 3% around
the world.
This table shows the countries and the number of Spanish residents in the different
countries around the world, with out taking in counter wether they were born in
Spain or not, only taking in regard if they have the Spanish nationality. This table
also shows the increase of the birth rate in Latin-American countries, because the
barents give the nationality to their children.
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6
C H A P T E R 1
1.2 HISTORY OF IMMIGRANTS
Since 1990 the percentage of immigration in Spain has gone up drastically because
of different factors;
- 1986 Spain joining the European Union.
- Having Spanish as first language.
- Latin America has had may economical problems.
- Spain´s economical growth in since the end of the 90´s
- The value regarding work v.s money is more valued in spain than other countries.
In 2000 and 2005 spain was one of the first countries receiving immigrants the
world now Spain is the tenth country with more immigrants in the planet, this
happened in only 10 years where Spain because of its geographical placement and
colonial background, became the target of Africa and Latino American and occident
Europe immigrants.
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
OVERVIEW OF SPAIN
Source. Wikipedia
Source. Wikipedia
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SPAIN´S IMMIGRATION
C H A P T E R 1
1.3 ACTUAL IMMIGRATION
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
This pyramid shows that the biggest percentage of immigrants coming
to Spain are people between 25 and 40 years old, and there are more
men coming than women this could be because men of cultural factors
of men being the providers for the house hold.
Thanks to the ¨economic crisis¨ Spain´s immigration situation is changing
since August of las year till now, 1% of the immigrant population has
gone bak to its countries, approximately each year Spain receives
200.000 immigrants, this year the number of people empadronado has
decreased by 8.500 (17 %) from last years stats. In spain the 10% of
people living here are immigrants. The most affected provinces are
Castilian that lost 38% of work permits, Alienate lost 8.1% and Valencia
with a 6,9%, in total in Spain a 29% of the Immigrants have lost their
work permits.
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I M M I G R AT I O N I N
B A R C E L O N A
C H A P T E R 2
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IMMIGRANTS IN BARCELONA
C H A P T E R 2
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
Since some time back there are starting to be problems of xenophobia
acts, within the community this is why La Generalitat de Barcelona has
spent in the las year 395.000€ in advertisement for immigrant PACT. El
catalán, dijo, debe convertirse "en lengua común y vehículo de
comunicación de todos los hombres y mujeres que viven en Cataluña" this
are the words of José Montilla president of the Generalitat de Barcelona,
regarding the PACT.
Barcelona is the second biggest city in spain it has 1.578.546 habitants
and a 16% of immigrants, they are spread out throw all its
neighborhoods, for example in the Raval there are 47.7% of its habitants
are immigrants in el Gothic (36.4%) the percentage goes a little beat
down but it is also very high. Barcelona has the highest Ecuadorian
community in all spain represented in 22.210 habitants, then Pakistanis
with 17.735 habitants.
Immigrants group together, this could be a way of defense or just a way
to feel like at home again. You can say by looking at the map in the left
that Ecuadorians have been or have decided to stay in the periphery of
the city having 5 different colonies, the italians feel free to merge in the
city and the Pakistanis all colter in the same sector of barcelona.
Advertisement by La Generalitat of Barcelona Source. http://www.elmundo.es/
Source. El periodico.com
2.1 OVERVIEW
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IMMIGRANTS IN BARCELONA
C H A P T E R 2
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
Source. Departament d’Estadística. Ajuntament de Barcelona.
Italians are the predominate immigration population in Barcelona one of
the reasons is language, for italians catalan is a very easy language to
understand a to talk, so they can get jobs easier and integrate in the
communities much easier also they are from the EU so their residential,
work, health and permit situation is not a problem. Then come the
Ecuadorians not so back behind, with only 2 thousand less, they
probably have a very big network established in barcelona helping
themselves to get jobs and to establish fast and easy. This situation is
the same as the Pakistanis even though they execute very different roles
in the barcelona society.
2.2 PRINCIPAL NATIONALITIES
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IMMIGRANTS IN BARCELONA
C H A P T E R 2
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IMMIGRANTS IN BARCELONA
C H A P T E R 2
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
Source. Departament d’Estadística. Ajuntament de Barcelona.
It is very interesting and stunting to se how the crisis has affected so
drastically the immigration coming into Barcelona and even more
incredible people leaving probably to their own countries or to other
countries with higher or stronger work opportunities, We can se that the
most affected immigrants are the Latin-Americans, this could be a very
interesting insight to look at, because they list the first 8 first countries
with more emigration in the las year and so.
According to the department of statistics of barcelona after a 10 year
constant growth in 2001 of 74.019 immigrants to 294.908 in the year
2009. The immigrant population in barcelona in the las year has
decreased 10.286 that is a 17.6% of the total residents in barcelona.
Possible reasons why Latino Americans emigrate before the Middle East
population:
-Less tide up in Barcelona?
-Very family focused society?
-Can get jobs in their natal Countries, because they are not in such a big
crisis?
-The job activities they worked on in Barcelona where the most
affected?
-Less tolerant to live in bad conditions?
2.3 IMMIGRATION EMIGRATION
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C O L O M B I A N I M M I G R A N T S I N B A R C E L O N A
C H A P T E R 3
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COLOMBIANS IN BARCELONA
C H A P T E R 3
3.1 BASIC INFORMATION
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
• 51% Of The Colombians In Barcelona Are Between 25
And 39 Years Old. • Colombia Is The 8th Country With Immigrants In
Barcelona. • In 2009 In Barcelona There Where 13.521 Colombians
Legally Living Here.• 46.3% Are Men And 33.7% Women.• There Are Goroups On Facebook Of Colombian S In
Barcelona. •The Ravage Age Of Colombian In Barcelona Is 25 ’39
Yeares Old Representing A 51%. • Encuentro De Estudiantes Colombianos En Barcelona.• COLOMBIANOS EN BARCELONA¡¡¡ With 1,409
Members.• The Years Average Of The Pardon In Barcelona Is 1 To
5 Years. • Colombias Represent The 6 % Of The Immigrants In
Barcelona.• 1 Out Of 2.2 Colombians Have Work Permit.
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GROUPS OF COLOMBIANS IN BARCELONA
C H A P T E R 3
3.2 SOCIALNETWORK
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 201016
GROUPS OF COLOMBIANS IN BARCELONA
C H A P T E R 3
3.2 SOCIALNETWORK
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COLOMBIANS IN BARCELONA
C H A P T E R 3
3.3 PERSONA 1
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
GOAL STATEMENT
The aim of this project is to find out if the people that come to study to Barcelona go back to Colombia after they finish their studies or stay here working, (legally or Illegally )?
DAVID IS 24 YEARS OLD UNIVERSITY GRADUATE
Socio-demographics
- Single - Finished his university studies - Lives with 5 colombian or latin friends in a flat.- Has a big colombian group of friends.- Likes parting in the colombian style.
Characteristics
- Has just finished his university studies and his visa is going to expire soon and has to decide to get a job and a job contract (if possible), go back to Colombia or?- Has established a life in Barcelona.- Sees opportunities in the Barcelona market.- He has only to provide for himself.- Has been in BCN for 4 years.
Problems
- His visa is going to expire.- Finding jobs with contracts and getting the work visa is not so easy.- Wants to stay.- Dons´t have much money nor work experience to continue studying.
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COLOMBIANS IN BARCELONA
C H A P T E R 3
PERSONA 2
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
GOAL STATEMENT
The aim of this project is to find out what are the main reasons for Colombians in Barcelona to have come here and stayed living here even if they don't have work permits?
OMAR ANDRES IS 42 YEARS OLD WAITER IN BARCELONA
Socio-demographics
- Married and has 2 children.- Has worked all his life as a waiter in Colombia an Barcelona- Lives in Barcelona 5 years ago and has no work papers.- Has no university education and only studied until 6 grade in colombia. - His family lives here with him.
Characteristics
- Works in the black, that means that has no contract and has no stability. - Has established a life in Barcelona.- Cant have pension, health, and social coverage as well as Paro. - Sends money to his mother in Colombia.- Has a grate expertise in waitering and service.
Problems
- Has no work permits and is Illegal.- In the non tourist seasons can be unemployed for 1 - 2 months.- Has to provide for his family here and in Colombia.- Wants to give the best life to his children but finds it difficult.
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COLOMBIANS IN BARCELONA
C H A P T E R 3
PERSONA 3
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
GOAL STATEMENT
The aim of this project is to find out how is to have a business for the Colombian immigrants in barcelona.
GLORIA IS 57 YEARS OLD
OWNER OF STORE
Socio-demographics
- Married and has 4 sons.- Has been a hose wife all her life - Lives in Barcelona 15 years ago.- Has no university education - Her family is spread some live in EU some in Colombia.
Characteristics
- Is a legal resident in Barcelona.- Has established a life in Barcelona.- Has her own business in Barcelona.- Sends money to her family in Colombia.- Her business market are Colombians and latin people.
Problems
- Finds communication difficult with Catalan people still after so long.- Has to provide for his family in Colombia.
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COLOMBIANS IN BARCELONA
C H A P T E R 3
GOAL STATEMENT
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
Understand Colombian Immigration in barcelona and the transition of staying legal or illegal and what processes do they have to go through.
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C H A P T E R 3
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CULTURAL EXPRESSIONS
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C H A P T E R 3
CULTURAL EXPRESSIONS
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U N D E R S TA N D I N G
C O L O M B I A N I M M I G R AT I O N
I N B A R C E L O N A
C H A P T E R 4
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
2 3 O F J U N E O F 2 0 1 0I N T E R V I E W E R : M I G U E L P A C H E C O
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TARGET
- Family owned business, Colombian owner.
- Husband came in 1997 when there was no visa requires and in 1998
when they implemented the visa he stayed illegally.
- Sent very good remittances back home
- Worked as a Construction contractor.
- After 5 years, of being an illegal immigrant got papers and applied for
Reagrupacion Familiar.
- Brought his Wife and 4 children.
- Now are struggling because of the crisis.
- Wife has been here 4 years and is not happy.
- Wife Lived better in colombia with the money he sent.
- Tray to give working papers to Latin Immigrants.
- Dont Have many colombian friends.
- Wife and children are afraid of Xenophobia.
- They are frequently having problems with teacher in school because of
racism.
- Being an Illegal is terrible and very scary.
- She dose not talk catalan and think it is useless
4.1 VOX POP
C H A P T E R 4
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SEGMENT 4.2 THE LINE
Legal Illegal Legal
C H A P T E R 4
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PLANNING
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
Where should I go?list the places you learned about in your deskresearch (e.g the german beergarden at the Princesa Sofia Hotel, Streets of Raval etc..)
What should I look for?list situations, people, expression of immigrant culture that you know about so far (e.g graffiti, print media, people interacting, etc.)
What should I photograph?define the must-have shots based on what you’ve learned in your deskresearch (e.g german sausage at the butcher, 2nd generation kids playing together etc..)
What should I ask?choose according to your research goal (e.g “Why did you come to BCN?”, “What do you like here?, What not?” “WHY?”)
El Trigal, C/ Rey Marti, 26 Construction company , C/ Torrent de L´Olla, ..
Decoration Stability Time of usePlace Surroundings Style Identity
Decoration Stability Time of usePlace Surroundings Style Identity
Colombian Consulate
What is your Story being here ?How has your transition worked ?Why did you come to Barcelona?Are you happy in Barcelona?
C H A P T E R 4
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1. Grate Expectations
Preparation
The actual move
Como fue la decisión de venir a vivir a España ?
Como era su vida en Colombia antes?
Que le hizo tomar la decisión de venir a España ?
Tuvo apoyo de su familiar en esos momentos?
Que. Expectativas tenia de venir a vivir a España ?
Que Tan fácil fue obtener los papeles para venir a España?
Que. Tipo de papeles le dieron y por cuanto tiempo?
Ya tenia planeado quedarse en España?
Sabia a donde venia, había hecho alguna investigación previa?
Al llegar a España tenia gente conocida?
Recuerda como se sintio al llegar?
Fue importante sentirse legal?
Como le fue en esos primeros meses de legalidad ?
Al aproximarse la ilegalidad como lo hizo sentir ?
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 201029
2. Illegality here I come.
First months
Settled in
Primeros pasos como ilegal, le cambio algo o siguió la vida como si nada ?
Busco alguna solución en esos momentos? Como cuales?
Encontró alguna empresa o ayuda de alguien en esos momentos ?
Recuerda como se sitio ?
Pensó en volver a Colombia en algún momento ?
Ya instalado le ayudo, a sentirse mas en casa?
Que pasos tuvo que llevar a cabo para poder continuar la vida?
Se sintió perseguido por las autoridades en algún momento? De que tipo?
Cuando ya tenia los papelees listos como fue la espera para obtenerlos?
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 201030
Que fue lo primero que hizo cuando le entregaron sus papeles?
En este proceso el consulado o algún ente del gobierno Colombiano lo ayudo?
Estuvo involucrada alguna empresa o persona en el proceso para ayudarlo?
Como encontró la información de los españoles?
A cambiando su percepción hacia España o Barcelona al tener papeles ?
Que se siente al ser legal ?
Se siente español ? De alguna forma ?
Siegue en contacto con gente que es indocumentado y como ve su situación?
A ido a Colombia de nuevo? Que se sintió volver ? (como cambio la relación con el entorno)
A pensado en volver a Colombia ?
Si tuviera otra oportunidad habría hecho lo que hizo?
Su familia vive ahora en España o en Colombia ?
Están contentos?
3. Legal again
New beginning
Going Back and fourth
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C H A P T E R 4
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
HERNAN GUILLERMO MONTOYA CASTAÑEDA
Name HERNAN GUILLERMO MONTOYA CASTAÑEDA
Age 49
Profession Construction
Marital Status Married
Living Situation
Renting apartment with hole family
Children Have 3 sons
Place of birth Sabanneta, Antioquina, Colombia
Philosophy in life
“Where ever there is a religious (Catholic) image I feel welcome, because what I am is because of him (God).”
Key-findings chapter 1, 2, 3
“ I am here in barcelona because the spanish construction boom was so big that they needed good workers”
“ I love Spain, I would never go back to Colombia, I am almost Spanish”
“If Mahoma doesn't go to the mountain, then the mountain will go to Mahoma” (in respect to his family coming here)
Main preoccupations, problems, needs
“ I needed to meet more people that could help me in the future”
“Living my family”
“Going to an unknown place”
“Fear of getting caught and deported”
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C H A P T E R 4
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
1. GRATE EXPECTATIONS 4.1.1 PREPARATION
Hernan left colombia in Started in 1998.
Julia His wife has been here for 3 years now with the younger son and she hasn't been able to settle down she has all day long in her mind her life in colombia.
He's older sun (26) has an independent business selling latin cloths with his girl fiend to latinos in a non legal way. And is not interested in staying anything.
The other 2 are in school,15 and 17 years old and have a lot of catalan friends but have a ruff time in school with teachers because of language barrier.
¨Catalans Suck, I want to go back, here I have to work and cook¨
This is Jenny she is the older sons girl fiend and is also colombian they met here
2 years ago, she studied cosmetics.
Julia Is not happy in Barcelona she built a small empire with the money her husband sent to Colombia and now she is here only because her family is here if not she would go back.
Julia hates the Spanish culture, think they are dirty and rude .
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C H A P T E R 4
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
1. GRATE EXPECTATIONS 4.1.2 PREPARATION
¨I was very exited at that time, I new Spain because of Football and Bullfighting but no more.¨
¨I was very very sad to leave my family but at that time colombia was in crisis and there was absolutely no work.¨
¨I imagined spain wonderful and it has been wonder full¨
He has a big deposit full of material and tools he uses for his company, it is a storage and a work shop, so its very dusty and dirty.
He drinks Wine each afternoon with his workers, his wife says he has become an alcoholic, and he refutes that wine is grate and that Spain is the best thing.
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C H A P T E R 4
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
2. ILLEGALITY HERE I COME. 4.2.1 FIRST MONTHS
¨At the beginning it was grate I came here to do a 5 month job with a letter of invitation, and because of my experience in construction I got more offers.¨
¨The demand for construction at that time was incredible and now…….. We do small fixing and refurnishing things.¨
Hernan is very energetic and Speaks very strait forward and insists that he's story should be written by some one.
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C H A P T E R 4
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
COLLAGE
He had to go through very
difficult circumstances being illegal.
“Nothing worse than missing my
children and wife”
Having to del with immigration bureaucracy.
“I sent like 100 thousand € to
Colombia in the first 4 years ”
“I have never received so much help, like here in Barcelona from Catalan people”
At this moment he feels more Spanish
than Colombian.
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C H A P T E R 4
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
2. ILLEGALITY HERE I COME. 4.2.1 SETTLED IN
Getting settled was thanks of his contacts with Spanish people he worked for.
A police friend told him to declare him self as a political refugee and they didn't accept him and gave him the letter of expedition in 2004 that met he has to leave in 8 days.
When he settled in was when they ensured him that he could stay here after a very long and disturbing process.
Point out areas in a photo with a quick comment or user quote
¨I trust in christ and god they have given me and My family all we have¨
There are religious symbols every where in there office that they say is more there house e because they are in there all day long.
He pick them up where ever he sees them in the city because for him god and christ cant be throne to the rubbish.
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C H A P T E R 4
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
3. LEGAL AGAIN. 4.3.1 NEW BEGINNING
There is a pin board with very outdated information like a calendar of 2009
These was the firs company he had Manzano and he liquidated it in 2008
He was also awarded by the Ajuntamiento for his construction
work.
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C H A P T E R 4
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
3. LEGAL AGAIN. 4.3.2 GOING BACK AND FOURTH
BarnaObras started in Cat.2009 after Manzano Bankrupted because of the construction crisis.
¨This Is My Future and the future of My Family all done with hard work, good connections and being in god side¨
¨I love barcelona I have been to colombia once and I would never go back, I feel Spanish not Colombian. Spain Rules ¨
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ANALYSIS & SYNTHESIS
C H A P T E R 5
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DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
NEEDS MAP. 4.3.2 GOING BACK AND FOURTH
Helping other Immigrants
Dealing with the family
Building a Company
Keeping ones roots
Need to maintain company in the crisis.
Need to give work papers to
immigrants
Needs to keep wife happy and integrate to Catalan society.
Needs to give a good example to sons.
Need to show sons that education is a luxury and a need.
Need to relay in his work.
Need to have Catholic figures
with him
Need to return gratitude
Need to have a good work team
Need expand his market.
Need to be more exposed.
Need to sell his properties in Colombia.
Need to have a cleaner place.
C H A P T E R 5
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DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
INSIGHTS
He believes more in god that in his own work He has a long trajectory in starting
companies in Barcelona with and with out papers
Need to really in his work.
C H A P T E R 5
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DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
BRAIN STORMING STATEMENTS
How Can We….
Help Mr. Manzano show his sons that education is a privilege and an advantage in life.
Help Mr. Manzano integrate his wife and help her be happier in barcelona and not wanting to go back.
Help Mr. Manzano Improve his company so he is competitive in the Crisis.
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DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
NEW BUSINESS CONCEPT
Create a Competitive advantage and aded ValueCreate a Competitive advantage and aded Value
Create a Competitive advantage for the current business that Manzano has, so they can survive the current crisis and be competitive now and in the future .Create a Competitive advantage for the current business that Manzano has, so they can survive the current crisis and be competitive now and in the future .
Isights
Next Step Needs
-Need to maintain company in the crisis.-Need expand his market.-Need to have a cleaner place.-Need to be more exposed.-Needs to give a good example to sons.
Clean and tidy place
-Organize the place they have at the moment, cleaning or just making it a nice place to receive clients.-Promote themselves in a new modern way probably online or by changing there signing.-They have a very good location they can take advantage from that, by selling themselves to the street.- Look in what areas they could also work in.
-The wife hates the office because it is very dirty and disorganized.-They work at the back so it is pact with dust and rats.-They have all the know how and the equipment to fix the place.
New Image
Sho
w s
ervi
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in a
M
oder
n an
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ce w
ay
Sho
w q
ualit
y an
d go
od w
ork
with
goo
d pr
ices
Trust us Show images of
work done, inside
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DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
NEW BUSINESS CONCEPT
Colombian Food in Gracia Colombian Food in Gracia
The new business for the wife is to open a Colombian food restaurant in Gracia, so she can feel more part of something and integrated to her new life in Barcelona where her children are happy and his husband lives for more than 10 years. The new business for the wife is to open a Colombian food restaurant in Gracia, so she can feel more part of something and integrated to her new life in Barcelona where her children are happy and his husband lives for more than 10 years.
Next Step
- The husband has a big now how of opening businesses in barcelona.
- She hates the catalan culture and misses the colombian.
-Needs to keep wife happy and integrate to Catalan society.
-Need expand his market.
Sell the idea to the husband and to his wife, probably the older son can help her.Give them options of how they could get the money to develop the business. Look for a good location where the the restaurant could be located.
The New Colombian Delight
WELCOME
This restaurant is delicious
Have you been to The Colombian...it is excellent
Making the best of Colombian food
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A N N E X
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B C D E F G H I J K L
Source Name abstract (short summary) Media Photo Rate Bibliography Date Country Reliability Related Links
El Periodico.com/Barcelona1/5/2008 MAPA DE LA CIUDADANÍA DE
BARCELONA SEGÚN EL PADRÓN DE ENERO DEL 2008
Distribution of immigrants in BCN By Barrio Internet
http://www.elperiodico.com/default.asp?idpublicacio_PK=46&idioma=CAS&idnoticia_PK=505415&idseccio_PK
=1022
El Mundo.es Nou Barris y Sant Andreu, a la cabeza del alza de inmigrantes
El Pacto por la Inmigración, uno de los cuatro grandes acuerdos que José Montilla propuso a princpios de la legislatura, ha tenido un coste
importante para los contribuyentes. Sólo en darle publicidad la Generalitat se gastó 395.625,76 euros, como reconocía esta semana el Departament d'Acció Social i Ciutadanía, dirigido por la republicana Carme
Capdevila.
Internet 4http://www.elmundo.es/elmundo/2009/04/03/barcelo
na/1238739265.html13-04-2010 Spain 4
Firman el Pacto Nacional de Inmigración con las ausencias de CCOO, SOS Racisme, PP y
C's - http://www.elmundo.es/elmundo/2008/12/19/barcelona/12296
86901.html
Web Islam Sufragio... ¿universal? - La exclusión política de los inmigrantes
. Y es que, en los últimos años, la población inmigrante se ha multiplicado en el Estado hasta el punto que hoy constituye un 10% de la población. Paradójicamente, este 10% no tendrá derecho al
voto el próximo 9 de marzo
Internet 3 http://www.webislam.com/?idt=9350 13-04-2010 Spain 3
Free Muslim Immigration to Europe 1
Multiculturalism is to be respected in order to promote tolerance between different ethnic groups in society. The importance of a resolute common
campaign against racism, xenophobia and intolerance is emphasized
Internet 3
http://balder.org/avisartikler/Barcelona-Declaration-
Euro-Mediterranean-English.php
13-04-2010 5
L'Associació d'Ajuda Mútua d'Immigrants de Catalunya (AMIC)
LOS 9 TÓPICOS SOBRE INMIGRACIÓN QUE HAY QUE DESMENTIR
L'Associació d'Ajuda Mútua d'Immigrants de Catalunya (AMIC) és una Associació sense ànim de lucre que desenvolupa iniciatives, projectes, serveis i activitats, buscant la integració sociolaboral de la
població immigrada, sobretot de les persones extracomunitàries
Internet 3 http://www.associacioamic.com/index.php?idioma=2 13-04-2010 Spain 4
UAB Universitat Autonoma de Barcelona
This pilot programme aims to contribute to helping immigrants and immigrant communities from
outside the EU by promoting equal opportunities in university education. The UAB wants to promote a
positive image of immigrants with a key role to play in society.
Internet 5
http://www.uab.es/servlet/Satellite/life/immigration-
programme-1096479801735.html
13-04-2010 Spain 5
Ajuntamiento de Barcelona Ajuntamiento de Barcelona
In this section we incorporate the studies that help us understand the complex phenomenon of
immigration in the city of Barcelona. You will find different reports conducted by the various departments of the Barcelona City Council
(Education, Health, etc.), statistics of foreign population in the city, and research studies carried
out by the Immigration Department.
Internet 4http://www.bcn.cat/novaciutadania/arees/en/estudis/es
tudis.html13-04-2010 Spain 5
http://www.bcn.cat/estadistica/catala/dades/inf/pobest/pobest
09/part1/index.htm-
Portal de la immigració a Barcelona Portal de la immigració a Barcelona map of Barcelona, where you can see the imigrant ratess per naibourhood Internet 5 http://oslo.geodata.es/acsa
r/estudi-immigracio.php 13-04-2010 Spain 4
Fundacion Solidaria Autonoma And UAB Fundacion Solidaria Autonoma And UAB Scholarships for the sicial promotion of imigrants in Barcelona and Cataluña Internet 4
http://webs2002.uab.es/fas/immigracio/ajuts_estudi09
.htm14-04-2010 Spain 5
Cambio.com.coEl problema de las migraciones POR ANTONIO
ALBIÑANA, periodista y analista internacional.
Xenophobic acts in many EU countries, In spain Against Latino americans and in italy against
Rumanians.Internet 3
http://www.cambio.com.co/mundocambio/750/ARTICU
LO-WEB-NOTA_INTERIOR_CAMBIO-
3814772.html
14-04-2010 Colombia 4
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DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 2010
http://colombiapanysabor.com/
Colombia Pan- more info »C/ Roselló, 396, 08025 Barcelona - 637 508 317
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C O N TA C T
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 201049
MIGUEL PACHECO SÁENZ
C O N TA C T
Master student at Istituto Europeo di Design
miguelpachecosaenz@ied.edu+ (34) 689775261Barcelona - Spain
DESIGN RESEARCH ! MIGUEL PACHECO SÁENZ ! IED, DESIGN MANAGEMENT MASTER 201050