Post on 14-Aug-2015
DESIGN FOR EXTREMES CREATES VALUE FOR ALL PRESENTED AT: SFIS SPRING CONFERENCE 2015 WEBCOAST 2015
20 YEARS AGO
STOCKHOLM GÖTEBORG MALMÖ
Sara Lerén @HeedTheNeed
INCLUSIVE DESIGN
FUNCTION AGE
CULTURE
GENDER
LANGUAGE
INTERNET 20 YEARS
UN 3 DECEMBER 2014
UN 3 DECEMBER 2014
”Today is a beautiful day where we leave the ”dis” at home and
bring only the abilities.”
Daniela Bas International Day for People
with Disabilities 2014
DESIGN FOR A FEW
JOBS WILL BE AUTOMATED
BAD DESIGN
“Bad design makes it into the world not due to malicious intent but with no intent at all.”
Mike Monteiro How designers destroyed the
world @ Webstock 2013
1. Think! How can we include more people?
DESIGN THAT EXCLUDES
DESIGN THAT EXCLUDES
DESIGN THAT EXCLUDES
“The most dangerous phrase in the language is ”we’ve always done it this way.””
Grace Hopper
THE POWER OF HABIT
INCLUSIVE DESIGN
Temporarily Abled Bodied (TAB)
IF WE’RE LUCKY WE’RE TABS
“What’s good for people with disabilites is good for everybody.”
Stina Johansson ETU
GOOD FOR EVERYBODY
CHANGES TO LEGISLATION
From 1 January 2015 inadequate accessibility is a new form of discrimination according to the Discrimination Act
2. What are others doing?
1. Think! How can we include more people?
LOOK FOR THE HELPERS
“When I was a boy and I would see scary things in the news, my mother would say to me, ”Look for the helpers. You will always find people who are helping.””
Fred Rogers
EXTREME DESIGN FOR EVERYDAY USE
COMPLEX SOLUTIONS
SIMPLE SOLUTIONS
TOCA BOCA
Toca Tailor Fancy mess
2. What are others doing?
3. Build iteratively – test often
1. Think! How can we include more people?
TEST IT!
TIME
AMOUNT
TEST IT!
TEST IT!
Webbriktlinjer.se
TEST IT!
How would this work for people who define themselves as
something other than female or male?
“If I had asked people what they wanted, they would have said faster horses.”
- Henry Ford
FIND TEST SUBJECTS
WHO DO YOU WANT TO INCLUDE?
THANK YOU! inuse.se
@HeedTheNeed