Amy Jo Kim Ph.D. © 2010 All Rights Reserved

Engagement Style in Social Games

Content Players

Interacting

ActingSocial Gaming: 4 Key Engagement Styles

Content Players

Interacting

Social Gaming: 4 Key Engagement StylesActing

Compete

Content Players

Interacting

Acting

Compete

Collaborate

Social Gaming: 4 Key Engagement Styles

Content Players

Interacting

Acting

Compete

CollaborateExplore

Social Gaming: 4 Key Engagement Styles

Content Players

Interacting

Acting

Compete

CollaborateExplore

Express

Social Gaming: 4 Key Engagement Styles

Content Players

Interacting

Acting

Engagement Verbs for Social Games

Explore

Express Compete

CollaborateGive

Help

Comment Like

Share

GreetCollect

RateView

Review

Vote

Curate

Win Challenge

ShowoffCompare Taunt

CreateDesign

Customize Choose

Purchase

Decorate

Build

Compete VerbsWin, Beat, Brag, Taunt, Challenge

Collaborate VerbsShare, Help, Gift, Greet, Exchange, Join, Trade

Express Verbschoose, customize, layout, design, create

Explore Verbsview, search, collect, complete, curate

What engagement style is right for YOUR product or service?

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