Design for profit

Joel BaileyDirector of Service Design

Every system is perfectly designed to

achieve exactly the

results it gets

25% to 75%failure demand

Revenue

Happiness

Cost

USEFUL, USABLE & DESIRABLE = LONG TERM PROFITABILITY

Contact 1 in 2 citizens a year

Guarantee change outcomes

Design is a core competency

Design in support of experience

Design in support of profit

But why service design?

1. It’s human-centred

2. It maps the horizontal

3. Creative

4. Risk reducing

So why does this all still sound a bit

new?

Culture

Strategy

Strong leadership

Depth

Need for grit

Bold designers

joel.bailey@capita.co.uk@joelbaileyuk