DEPARTMENT

OF

COMMERCE

MISSION

To prepare future professionals to blossom in the local, national and global markets by equipping with depth theoretical and practical knowledge in business education.

OBJECTIVE To provide high quality business education to the students and thus enable them to be confident and well-equipped with the knowledge and skill needed in the national and global markets vis-à-vis to provide extension service to the community in the form of the extension lectures, seminars and conferences on the most relevant topics.

FUNCTIONAL AREAS

Faculty

Students

Supporting staff

Special Assistance Programme

Library

Computer lab

Research Publications

Awards and Achievements

National and International Collaborations

Thrust Areas

Weak Areas

FACULTY PROFILE

Professors = 5 (one on deputation)

Associate Professors = 2 (one on long leave)

Lecturers = 2

FACULTY PROFILE Dr. Santosh Gupta Head & Dean

Dr. R. D Sharma Professor and SAP Coordinator

Dr. Desh Bandhu Professor (BOSE Chairman)

Dr. S. P Gupta Professor

Dr. Neetu Andotra Professor & Dy. Coordinator SAP

Dr. Alka Gupta Reader (on leave)

Dr. Hardeep Chahal Reader

Dr. Gurjeet Kour Sr. lecturer

Jeevan Jyoti Lecturer

FACULTY SPECIALISATION Dr. Santosh Gupta HRM, EDP & Research

Methodology Dr. R. D Sharma Marketing, Banking &

Consumer Behaviour Dr. Desh Bandhu Taxation & Tourism Dr. S. P Gupta Micro Economics & Finance Dr. Neetu Andotra Marketing, Management &

Legal Issues Dr. Alka Gupta Taxation & HRM Dr. Hardeep Chahal Marketing & Accounts Dr. Gurjeet Kour Banking & Quantitative

Techniques Jeevan Jyoti Finance & Taxation

PROF. SANTOSH GUPTA

HEAD & DEANQualification = DBM, M. Com & Ph. D.

Teaching Experience = 22 years

Paper Published = 10

Books written = 4

PROF. R.D SHARMA

SAP COORDINATORQualification = M. Com & Ph. D.

Teaching Experience = 28 years

Paper Published =

Books written =

PROF. DESH BHANDHU

PRESENTLY ON DEPUTATIONQualification = DBM, M. Com & Ph. D.

Teaching Experience = 23 years

Paper Published = 20

Books written = 2

PROF. S.P GUPTA

Qualification = M.Com & Ph. D.

Teaching Experience = 27 years

Paper Published = 15

Books written = 2

PROF. NEETU ANDOTRA

DY. COORDINATOR SAPQualification = M. Com, Ph. D. & LLB

(ACD)

Teaching Experience = 20 years

Paper Published = 30

Books written = 4

DR. ALKA GUPTA

ASSOCIATE PROFESSOR

(ON LONG LEAVE)Qualification = M. Com & Ph. D.

Teaching Experience = 12 years

Paper Published = 10

Books written = 3

DR. HARDEEP CHAHAL

ASSOCIATE PROFESSORQualification = M. Com & Ph. D.

Teaching Experience = 12 years

Paper Published = 25

Books written = 2

DR. GURJEET KOUR

ASSISTANT PROFESSORQualification = M. Com, M. Phil & Ph. D.

Teaching Experience = 9 years

Paper Published = 10

Books written = 1

Ms. JEEVAN JYOTI

ASSISTANT PROFESSORQualification = M. Com, M. Phil.

Teaching Experience = 2 years

Paper Published = 10

RESEARCH PROJECTS Strategy of Marketing Orientation in Indian Rural Banking (ICSSR), Rs. 1,22,600

MKTEFFEC- Multi-Item Scale for Measuring Effectiveness in

Indian Consumer Banking Through Customer Judgement (UGC), Rs. 2,58,540

Economic Cooperation Among SAARC Countries (UGC) Rs. 2,96,200

Strategies for Increasing Patient satisfaction In Rural Health

Services in J&K (University of Jammu) Rs. 12,000

MKTEFFEC- A Multi-Item Scale for Measuring Effectiveness in

American Consumer Banking Through Customer Judgement

(Government of USA) US $ 21,000

Marketing Logistics of Seeds-A Case Study of Agriculture

Sub Division Samba of Command area Development,

Jammu (University of Jammu) Rs. 12000

Effective Entrepreneurship Development in J&K State-

A Case Study Rs. 12000

Socio-Economic Study of People of Chhamba and

Jourian (University of Jammu) N.A

Taxes and their incidence in Jammu and Kashmir(IASSR) N.A

Measurement of Customer Satisfaction in Indian

Banking Services (UGC) Rs. 8,76,600

CONSAT: Multiple Item Scale for Measuring Consumer

Satisfaction in National Health Care Services (UGC) Rs. 2,08,000

Impact of Watershed on Agricultur Productivity in

sub-Tropical Zone of J&K State- A Case Study of Sue-Chaker

Micro Watershed of Udhampur District (UGC) Rs. 3,96,400

Consumer Satisfaction in Banks: cooperative Banks in

Jammu and Kashmir (UGC) Rs. 2,64,560

Metamorphosis-A Journal of Management Research, IIM(L)Decision, IIM(K)Management Review (IIM B)Journal of Asian Entrepreneurship and ResearchNICE Journal of Business Journal of Services Research, International Journal of Management, Indian Journal of commerce,The Business Review, Business vision

PAPER PUBLISHED

GITAM Journal of Management, Journal of Health Management, Apeejay Business Reviewthe Business Milieu, Journal of Rural Development The Excellence Indian Journal of MarketingIndian Journal of Training & DevelopmentUniversity News Tourism Development Journal ICFAI Journal of Entrepreneurship/ Operations Management

Service MarketingEngineering EconomicsResearch Methodology

Marketing Effectiveness in Consumer Banking .Research Methodology in Commerce and Management Marketing Effectiveness in BanksPopulation Growth and the Problem of Unemployment Human Resource Management: Concepts & Practices Service Marketing in Housing Finance Institutions Watershed and Agriculture ProductionElementary Education and Serva Shiksha AbhiyanMarketing Management of Forest Products

BOOKS

STUDENT’S PROFILEAdmissionA candidate to be eligible for admission to M. Com. degree programme, must have passed the qualifying examination in commerce stream i.e. B. Com. The candidate with following qualifications shall also be eligible and considered for admission against 5% each of the total number of seats in the programme.

(a)  Having passed B.A./B.Sc. examination in Ist Division.

(b) Having passed one year degree programme in Diploma in Business Administration with atleast 48% of the aggregate marks, after graduation (c) Having passed B.B.A examination.

Programmes/Courses Offerred The Department is currently running the following courses :

Two-years Master's Degree Programme in Commerce (Four Semesters)

One-year Programme in M.Phil (Two semesters) Pre Ph.D and Ph.D courses.

Other Activities: The Department in addition to the current programmes is involved in the following activities:

Conducting classes and organizing personal contact programmes for the students pursuing their M.Com course through Distance Education.

Conducting regular M.Com classes of the Migrant Students of Kashmir University. Counseling Management Students of IGNOU Regional Centre, Jammu.

No. of seats for various courses

Degree Intake ( students per year )

M. Com. 52 students

M.Phil. 10 Students

Ph.D. 06 Students

M. PHIL/PH. D.

M. Phil Ph. D

25 18

15 12

Completed

In Progress

JRF/NET/SLET Anuja Sharma, JRF, 1987 Harmeet Singh, JRF, 1988 Harjeet Singh, JRF, 1988 Darshan K. Khajuria, NET, 1990 Satvir Kour, NET, 1991 Jyotika Bhasin, NET, 1992 Lovely Gupta, NET, 1996 Gurjeet Kour, NET, 1997 Sushma Mawa, NET, 1996 Jatinder Misra, NET, 1999

Ekta Verma, NET, 1997 Harshita Arora, SLET, 1999 Kasturi Lal, NET, 2001 Rekha Gupta, NET, 2001 Sunita Kanchan, NET, 2001 Harbans Lal, NET, 2004 Tarsem Lal, NET, 2004 Deepshikha Sharma, JRF, 2006 Bindiya Balwal, NET, 2006 Rahul Rangotra, NET, 2006 Ravi Kumar, NET, 2006 Bhupinder Kour, NET, 2007 Shivani Mehta, JRF, 2007 Jyoti Behal, NET, 2008 Chrandeep Handa, NET, 2008

Objective & transparent internal assessment testQuizzing SeminarsPresentationsIndustrial visitsInteractive discussions Research presentations by faculty membersExtension lectures from experts: GNDU, Delhi School of Economics,University of Kashmir, AMU, IIM(L), University of Calcutta.

TEACHING INNOVATION

PLACEMENTS Dr. Mahesh C. Gupta, a student of the Department is serving as Professor of Operations Management, College of Business, University of Louisville, Kentucky, USA.

Dr Sitaram Sharma , PhD Scholar of our Department, is teaching in University of Almaya, Ethopia.

Several of our students have been inducted in the semi govt. and govt. jobs and are holding key positions.

A number of our students are working in the Corporate sector in such companies as the HEG Ltd., Citi Bank, Thompson India Ltd. and Oswal Group, Genpact etc.

A number of our students are self engaged and are practicing professional Chartered Accountants, Cost Accountants and Company Secretaries.

SUPPORTING STAFF M.P Raina Asstt. Librarian

Karnail Singh Sr. Asstt (Office)

Ramesh Chander Steno-typist (Office)

Bhagwan Dass Jr. Asstt (Office)

Vagish Kumar Computer Asstt (Cont.)

Braham Pal Library Attendant

Balbir Kumar Orderly (Office)

Abdul Qayoom Malik Orderly (Office)

SAP in Commerce was given in the thrust area of Service Marketing with a financial support of Rs. 30.95 lakhs from UGC for three years w.e.f April 2004. It was further upgraded to the level of DRS of UGC’s SAP Scheme. Till date, a number of academic activities have been organized under the scheme: Two Day national Seminar on Challenges and Opportunities before Service Marketing on 2.3.06. Workshop on Research Design and Methodology on June 06-07, 2006

SPECIAL ASSISTANCE PROGRAMME-DRS

Two day National Seminar on Challenges and Opportunities before Service Marketing on 6-7.3.06 Two day national Seminar on Challenges and Opportunities before Service Marketing on March 14-15, 2005 Two-Day Workshop on “Research Design and Methodology” organized June 6-7, 2006. One day Best Scholars Seminar for Best paper Award on 22nd June 2007. A large number of students were trained in tally software. Visiting faculty under SAP from Bhavnagar University, Osmania University, Panjabi University, M.S Baroda University, University of Rajasthan ,BHU etc.

COMPUTER LABIt is air conditioned and equipped with15 multimedia systems

4 systems have internet connection

3 systems are loaded with SPSS software

1 system loaded with AMOS software

1 dot matrix printer, 2 LCD projectors

1 server

LIBRARY

Total No. of books 4557

Almirahs 20

Computer 1

Study tables 4

JOURNALS SUBSCRIBED

Journal of Small Business Management

Journal of Entrepreneurship

The University News

Advances in Developing Human Resources

Asia Pacific Journal of Management

Global Business Review

Management Accounting Research

GITAM Journal of Management, Journal of Health Management, Apeejay Business Reviewthe Business Milieu, Journal of Rural Development The Excellence Indian Journal of MarketingIndian Journal of Training & DevelopmentUniversity News Tourism Development Journal ICFAI Journal of Entrepreneurship/ Operations Management

Marketing Effectiveness in Consumer Banking .Research Methodology in Commerce and Management Marketing Effectiveness in BanksPopulation Growth and the Problem of Unemployment Human Resource Management: Concepts & Practices Service Marketing in Housing Finance Institutions Watershed and Agriculture ProductionElementary Education and Serva Shiksha AbhiyanMarketing Management of Forest ProductsService Marketing

BOOKS

University Lousiville, Lousivelle, Kentucky, USA. Orlaea College of Business California Polytechnic State University San Luis Obispo (USA). Compenhagen Business School Copenhagen, Denmark. Graduate School, Sripatum University, Bangkok, Thailand. School of Management, Asia Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand.

NATIONAL/INTERNATIONAL COLLABORATIONS

Logistics Research Centre, Heriot-Watt University, Edinburgh, United Kingdom. University  of Cnaterbury, New Zealand. Christchurch College of Education, Canterbury, New Zealand. Faculty of Law and Management, University of Martitius, Reduit, Mauritius. School of commerce, University of Adelaide Australia. James Cook University, Australia

Prof. N.S. Gupta Nominated by the UGC as National Lecturer in the year 1988.

Prof. R.D. Sharma US Fulbright fellowship, 1992-93, University of Rhode Island, Kingston, (USA)

Prof. R.D Sharma received the Best Business Academic of the Year(BBAY) 2005 Gold Medal & Prof. Neetu Andotra got silver medal at the  58th All India Commerce Conference held by Faculty of Commerce and Management Studies, Mahatma Gandhi Vidyapith, Varanasi on December 27-29, 2005.

AWARDS AND RECOGNITION

Dr. Hardeep Chahal availed International Grant for

British Academy Awards for International

Collaboration ,Association of Commonwealth

Universities ,London (May-Sept. 2005. Earlier

she was visiting fellow to South Asian

Universities.

Faculty members are engaged in various academic activities with UGC, University of Delhi, MD University Rohtak, Guru Nanak Dev University, Panjab University, ICSSR, Finance and Education Ministries of J&K state, J&K Public Service Commission, J&K BOSE etc.

Faculty members are members of various University bodies and committees

ACADEMIC/NON-ACADEMIC ACTIVITIES

Seminar on Women Potential:Key to Productivity and Quality of Work Life ‘ in Collaboration with Centre for Women ‘s Studies,JU

Two Day National Seminar on Contemporary Issues in Taxation and Finance in Jammu & Kashmir on June 3-4,2008

SEMINARS/CONFERENCES

Master’s Degree Programme in Marketing Science (MMSc)M.Com ProfessionalM.Com with specialization (Accounting, Finance, HRM & Marketing)Centre for Industry-Academia InteractionCentre for Research Methodology

THRUST AREAS

Building: To run classes, Library and for faculty One position of a Associate Professor and two positions of Assistant professor

GRAY AREA

THANK YOU