Post on 07-Nov-2014
description
Warwick’s approach to communicating economic impact
Trevor SeeleyHead of Stakeholder Relations
Warwick’s Regional Impact Study 2013
• Produced by external consultants; final report delivered April 2013
• Communications Plan and materials developed Summer 2013; communications campaign to promote the study results implemented September 2013
• Message: UoW is a major contributor to the regional & local economy, and a key driver of economic growth
• Our approach – communications tailored to different communities of interest, using consistent style and language & attractive infographics, across a range of platforms
How does the University have an impact on our region and local areas?
Communications platforms
• Leaflets – for 4 different geographical areas• Emails to council Leaders/CEOs, C&W LEP,
MPs/MEPs + senior University managers• Letters to 300 opinion formers, with relevant
leaflets• Presentations to local strategic partnerships and
other regional networks• Website pages + news item on intranet• Traditional & social media• Speeches!
Presentations to LSPs and regional networks
• It all started with the Coventry Partnership Board meeting on 3rd September
• Midlands Alumni Network• Coventry & Warwickshire First = professional firms• Coventry & Warwickshire Champions• Coventry Development Partnership• Coventry & Warwickshire Business Forum• Leamington Rotary Club• Warwick Business School’s Bank of England Breakfast
Briefing
Outcomes – press coverage
• Coventry Telegraph – “Warwick Uni worth £222Mn a year to City”
• Leamington Courier – “Study shows positive impact of Warwick University on town”
• Kenilworth Weekly News – “Students inject millions into Kenilworth town”
• Article in Citivision – sent to every home in Coventry• The Boar – “Warwick contributes over £520Mn to
local economy”• Blog on Guardian HE Network website