Enrich your Applications with Data from Microsoft  Codename “Dallas”Zach OwensTechnical EvangelistMicrosoft Corporation

Microsoft Codename “Dallas”Information Service> Marketplace

> Standardized APIs

> Analytics and Reporting

All powered by the Windows Azure platform

DataWhat do you mean?

>Authoritative data, weather, demographics, financial, images, community reviews…

>Commercial & trusted public domain

>Relational, blob, web services

Lap Around Dallas

demo

Service Architecture

Cloud Storage

WA Blobs

Schema Management

APIs & Portal Web Roles

Integration Pipeline3rd Party Web Services

3rd PartyStore

ACS

SA DatabaseSA

DatabaseSA Databases

Developer Challenges

“Remove friction for building applications leveraging 3rd party data”

> Data discovery> Clean consistent APIs> Flexible business model

Planning a Night OutScenario

>Show times>Predicative parking>Restaurant reviews>Real-time weather>…

Building Apps with Dallas

demo

DeveloperBenefits

> One marketplace & billing relationship

> Access to multi-million dollar datasets and web services

> Use from anywhere .NET, PHP, Java, iPhone

ACS & Dallas Integration

Justin SmithSr. Program ManagerAccess Control Service Team

demo

>>FUTURE

Dallas Futures For Developers

> Enhanced query support

> Integration with Visual Studio

> Additional formats: JSON, CSV and more

Information Worker Challenges

“Help me use data in my workflow to better understand my business”

> Data discovery and trust> Consumption through Office> On-prem apps leveraging cloud scale

Analyzing Business Performance Scenario

My data +

>Demographics>Business analytics

>New businesses>Weather>User generated content>…

PowerPivot & Dallas

demo

>>FUTURE

Dallas FuturesFor Information Works

> Integration with Reporting Services

> Integration with Office

> Availability through enterprise licensing

Content Provider Opportunities

“Help me reach more customers”

> Marketplace> Billing platform & business model> Reporting to understand data usage> Microsoft scale

>>FUTURE

Dallas FuturesFor Content Providers

> Smoother on boarding

> Self-managed updates to data

Business Model

> What to Expect: > Free trials> Transaction and subscription pricing> Pay-as-you-grow and fixed costs> Friction free access regardless of size> Easy to understand licensing

> Details coming @ MIX

Roadmap

> Today – Limited Free CTP @ PDC!

> Q1 CY2010 – More content & business details

> H1 CY2010 – Commercial availability

Call-to-Action

> Developers> Do the HOL to get an invitation code> NASA Pathfinder Innovation Challenge

http://mars.jpl.nasa.gov/beamartian/PIC/

> Content Providers> Contact us! DallasBD@Microsoft.com

Resources + Q&A

> Windows Azure Platformhttp://www.azure.com/dallas

> Dallas Team Bloghttp://blogs.msdn.com/dallas

> Channel 9http://channel9.msdn.com/azure

Moe KhosravyGroup Manager

Roger MallBusiness

Development

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.