DELTA CYCLING ROTTERDAM INTRODUCTION

The bicycle is a great tool to get people and cities moving.

Who we are

What DrIVES US

What we communIcate

The BIcycle as a tool

WHO WE ARE. and what makes us special

The world Is our playground. Rotterdam Is our hometown.

We have been growing talent since 1992.

We have a Dutch network and heritage. We can connect and inspire every (future) cyclist. We know, see and share the benefits.

Our homebase is Rotterdam. A Delta city.

there is no place with more Cyclists than The Rotterdam Area

Our continuous focus to discover your potential. Accelerate through riding.

We believe that moving together makes you grow. Whether you are a pro cyclist or on a school yard.

WE PUT great value in climbing maslov.

we understand Everyone needs a little push to get or stay on track. We are all accountable for going further, faster and forward.

We are committed to change and grow cycling. A delta is a biotope where things change, are reinvented, connect, grow and die.

we strive to create relevant partnerships.

we run a cyclingteam and a social enterprise from rotterdam

We Keep pedalling. Whatever happens.

What drives us. and how we see grow cycling

Grow liveability.

Grow sustainability and resilience.

Grow vitality.

Grow shared knowledge.

Grow life behind bars.

Grow Talent.

Grow Cycling.

What we communicate. our story

Key consumer insight:

To us every climb is a journey worth travelling.

Product message:

We help you move.

Brand message:

we grow cycling.

Delta Cycling helps `commuters, active cyclists and pro’s to climb Maslov by providing opportunities, structure and a podium. Equiping all ambitions. Inspire, give access and connect.

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Cyclist benefit:

Race the bar. Give purpose to your ride. Go to your next level. |

Key consumer insight:

To us every climb is a road worth travelling.

Product message:

We Help You Move.

Brand message:

We Grow cycling.

Cyclist benefit:

Race the bar.

How do we say it?

Delta Cycling Rotterdam:

#Racethebar

If you move together you can grow faster. If you ride you can race the bar. Any bar.

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Delta Cycling Rotterdam:

#Racethebar

We’ll work with rolled up sleeves. We say it like it is, chase opportunities and think and act holistically. We demand difference and take shared responsibillity. We want to grow. Togheter. Upwards. Onwards. |

Delta Cycling

Market potential.

Pro

• 770 million fans with high interest

Active

• 12% of global sports consumer market

Commuter

• 3 billion people ride a bike