Delaware River and Bay Authority

Social media SummitAugust 5, 2013Social Media Research

• Examples of effective social media efforts

• Daily posts

• Interactive Flickr pages

• Hashtag usage from other agencies/LIVE tweeting events

• Future expansion of other social media outlets: (Instagram, Pinterest, and Foursquare)

• CMLF 50th anniversary ideas

Outline

Alaska Marine Highway (Alaska State Ferry)

Throwback Thursday historical photos

User submitted photos

Baltimore Airport (BWI)

Each post exemplifies the airport’s uniqueness; bus transportation, covered and protected parking lots, local ads and billboards, electrical vehicle parking stations, and BWI’s rental car shuttle system.

Other agencies•Washington State Department of

Transportation•Washington State Ferry•DelDot•Golden Gate Bridge•New Jersey Turnpike•Atlantic City International•Philadelphia International

Daily PostsThe difference between successful social media outlets and unsuccessful ones.

Interactive Flickr pages

Live Tweeting

Effective Hashtag

Usage

New social media outlets

CMLF’s 50th anniversary• Employee stories featured on

the blog or Facebook page• Essay and art contests• Weekly passenger highlights• Ferry gift prizes and raffles• Free weekend trips to Cape

May or Lewes• Seafood cuisine recipe

contests• Cover photo contests

Alaska Marine Highway

50th anniversarycelebration

efforts

Follow:@demembridg

e@FlyWilmILG@CMLFerry