Define overall market • Approximately 100k people.• Diversity: Grenada not very diverse. Predominantly of African descent.• Very small Anglo and Indian population.• Age structure of population: Large youth and middle age demographic.• Economic: Generally middle and low income households.• Geographic Shift: Largest segment of population works in the Capital St. George’s. Rural

(agriculture) to urban (tourism/ business) shift for potential employment.• Politically: Mainly two party political system with population polarized and voting along party

lines as opposed to interest fof country as a whole.• Economic: Mainly a subsistence economy (third world) with over 30% unemployment rate.• Technological: Blackberry’s bringing internet to Grenadians who cannot afford computers.

Facebook, BB Messanger and music downloads main usage areas.• Culturally: String sense of Grenadian pride. Not as nationalistic as some of our Caribbean

island counterparts with respect to supporting “local” (eg. barbados or Trinidad).

Describe project customers• Project customers can be divided as follows:• Goats milk

– Grenadian Consumers– Supermarkets

• Goat Cheese– Supermarkets– Hotels– Foreign Tourists

• Lamb products– Grenadian Consumers– Supermarkets– Hotels

• Canned sweet potatoes– Grenadian Consumers– Supermarkets– Regional Wholesalers

• Processing facility as Tourist Attraction– Foreign Tourists

Consider segmentation types and best fit for project’s customers

• Geographic Segmentation– Canned Sweet Potatoes - Regional

• Demographic Segmentation– Lamb products – Urban and Rural population– Goats Milk – Rural population– Goats Cheese -

• Psychographic Segmentation

• Behavioral Segmentation