Post on 10-Aug-2020
DEER ARE BRINGING SEXY BACK
A PSA
Virginia Department of Transportation
This public service announcement
for such a serious issue needed the
best ‘vehicle’ to spread the news.
This past year in Virginia alone,
there have been over 60,000 vehicle
accidents involving deer. These
crashes result in lots of damage,
injury and some deaths.
So the question was: how do we
best reach our viewers?
REACHING THE AUDIENCE
Virginia Department of Transportation
This full-animation,
30-second PSA not
only draws in and
informs the audience
on the issue, but it
entertains with
memorable
characters and a dive
into fun, social
vernacular to help
remind the audience
to be vigilant on the
roads.
WHAT UP, DOE-FRIEND?
Virginia Department of Transportation
Audiences were quite ‘fawn- ed’ of it (OK OK… no more deer puns)
Results This PSA is VDOT’s
top performing
video to date - it
was shared 652
times on Facebook
with all positive
reactions. The total
reached on
Facebook are
99,877 users, a
staggering amount
next to other videos
shared in the past.